Jonathan Lese MBA DES VEMM

Grow Your Events was founded to help CMOs, Vice Presidents, executives, conference owners and event managers measure returns on their programs and prove event value to the bottom line. Companies engage me to: * Improve process * Help get a seat at the strategic planning table * Create and execute solutions to drive results You can't manage what you can't measure. Grow Your Events is your solution to recognize what success looks like for individual and enterprise wide events and move the entire process to data-driven decision-making. * Event Marketing, Management and Execution * Design, Production, Logistics and Execution * Strategy development, metrics and KPIs * RACI models * Strategic Meetings Management Programs (SMMP) * Database management, lead generation, management and CRM integration * Project management and cross-functional team leadership * Innovation and idea generation * Standard Operating Procedures (SOPs), process and policy * Group travel, traveling tours and exhibits * Sponsorship negotiations, activation and execution * Group travel and hotel management * Budget development & control * Problem solving & resolution * Brand management * Continuous Improvement * Event technology & production Accomplishments: •Develop integrated strategies that support business goals and lead clients’ transition to virtual/hybrid during Covid-19. Collaborate with stakeholders and cross functional teams to establish goals, KPIs and success metrics. •Create, manage & execute operational plans to deliver on-time, budget, and scope for portfolio of events. •Design and execute lead management and CRM integration. Develop dashboards to manage pipeline, metrics. •Establish and optimize processes, KPIs, metrics and compliance. Hire and direct teams, agencies, and vendors. Digital Event Strategist Certification, October 2020 Virtual Event and Meetings Management Certificate, June 2020 COVID-19 Compliance Officer Certificate, August 2020