Jonathan Magasanik

Successfully building a channel-driven business has less to do with having a thick Rolodex than it does understanding the various channel dynamics and developing a plan that both builds the brand and drives profits. Just signing up retail, eCommerce, distribution or reseller partners is not only not enough. It may actually harm your long term channel prospects if you choose the wrong partners. You need to be able to answer questions such as - How should we price our products? How do we keep track of who is selling our products? How much are our products being sold for? How do we message our products online and in the store? How do we get reviews for our products? How do we increase the visibility of our products in online search? How do we create winning promotions that drive sales beyond the promotional period?...and, how do we do minimize the inherent conflict between retail and eCommerce? eSelleration helps companies answer these questions in addition to building, and executing strategies, that promote long term channel success. Oh yeah, we also have a thick Rolodex!

Responsible for developing and executing merchandising, marketing and inventory initiatives consumer electronics for all Sears Holdings Management Corporation holdings including Sears and Kmart.

Responsible for developing and executing merchandising, marketing and inventory initiatives for mobile and portable electronics and home audio products. Profit and loss responsibility for over $250M in revenue. Managed all facets of product selection and procurement, inventory management and distribution, product presentation, advertising, marketing and promotion, pricing and associate training. Direct responsibility for team of nine and indirect responsibility for field support team of eight.

Assisted several clients with initiatives focuses on improving profitability and generating incremental sales.  Assisted a retailer of specialty products and gifts improve the sales and profitability of their “Big Ticket” business through assortment refinements, operational improvements and new marketing techniques.  Worked with a national Consumer Electronics Retailer to define their services strategy including in-home computer service, home audio installation, access to content via their ecommerce operations and content rental via a direct delivery service.  Assisted a Private Equity Firm evaluate a potential acquisition in the consumer electronics space. Efforts included market analysis and sizing, strengths and weaknesses evaluation and a study of their competitive positioning.

 Designed innovative concept based on market research and strategic industry and competitive assessments.  Developed concept, wrote and executed business plan resulting in a three store chain with 25 employees and annualized revenues of $2.5 million in less than two years of operation.  Developed unique merchandising and marketing programs focused on generating awareness, stimulating trial and capturing repeat business.  Developed and managed assortments across all categories including grills, outdoor furniture, tabletop, picnic, outdoor lighting, books, food products and cooking accessories.  Managed the daily operations of three stores, centralized warehouse and fleet of service and delivery vehicles.  Launched industry segment leading website featuring components geared at increasing knowledge, community and spending

Responsible for formulating and implementing merchandising, marketing and inventory policies and practices for wireless products, internet services, handheld computers, computer peripherals, digital imaging, computer accessories, media, software and books. Profit and loss responsibility for over $1.5B in sales across domestic and international retail, online and direct channels of distribution. Managed all facets of product selection and procurement, inventory management and distribution, product presentation, advertising, marketing and promotion, pricing and associate training. Directed team of two Vice Presidents, two senior product managers, eight product managers and four assistants.

Designed and executed strategic, financial, marketing and managerial analyses to improve the profitability of corporate clients in various industries including retail, consumer goods manufacturing and food services.