Jonathan Southall

As Global Marketing Communications Manager at Spirax Sarco, a FTSE 100 engineering company, I lead a dedicated team responsible for managing our international marketing - creative design, video, animation, technical documentation, translations, websites, social, paid ads, marketing automation, brand initiatives, and both global and regional campaigns—all with the goal of ensuring a strong market presence that drives growth. I am accountable for shaping and delivering our global brand and thought leadership strategy, positioning Spirax Sarco as a market leader and supporting sustainable growth. My remit also includes optimising our marketing technology ecosystem to enable data-driven decision-making, improve campaign performance, and enhance customer engagement. My team plays a pivotal role in enabling success across our Operating Companies by providing systems expertise, training, and growth marketing programmes, alongside delivering impactful campaigns and digital solutions. Since joining Spirax Sarco, I’ve driven a programme of transformation to elevate marketing’s role and value within the organisation—introducing structured planning, embedding performance metrics, and fostering creative, relevant global and local campaigns.

I led the Demand Generation and Communications teams at ALD Automotive. I was focused on driving new business growth in ALD Automotive's Corporate and Public Sector channels. Working in partnership with our Sales leadership and Business Intelligence & Consultancy team, I develop and execute highly targeted growth strategies with my team of demand generation execs. Within my role I led a team focused on creating insightful value adding content that sets out to educate and inform our audience, and that positions us a partner they’d want to work with. I structured team to not only create and deliver impactful campaigns, but introduced roles that ‘bridge the gap’ between sales and marketing to deliver targeted engagement with the goal of delivering high quality MQLs. Key achievements: - Restructured and recruited a growth team focused on delivering results, including introducing Sales Development Rep roles into the organisation to bridge the gap between sales and marketing - Achieved 2023 and 2022 MQL and MQO target - Delivered high quality engaging content, including a series of long-form content and events My focus is on developing strategies to generate immediate demand capture as well as longer-term pipeline creation through the development and delivery of data-driven and creative thought leadership campaigns. Since joining ALD Automotive I have reshaped the corporate marketing team over the past three-years to enable us to focus on growth. The approach is now delivering a significantly higher number of qualified new business leads, both short-term and pipeline, than had been achieved previously by the business. Key responsibilities: - creation of the growth marketing strategy - content planning and creation - management of the tactical delivery of the strategy - team leadership and management - team development and mentoring - performance reporting - delivering short-term leads and long term pipeline

I ended my time at Hitachi Capital Vehicle Solutions with responsibility for leading the overall marketing team and with a range of specific responsibilities, including managing the marketing for the Specialist Asset sales channel and brand activities, content marketing strategy and PR across all sales channels. During my time there, I introduced the concept of social selling within the team, creating a new role to support this approach. Prior to leaving Hitachi Capital, I acted as the interim Head of Marketing for the business unit.

Initially a secondment position providing marketing support to the Networking and Security division, moving to a permanent position in October 2011. • Managing co-op and MDF budgets and expenditure or F5, Juniper and Riverbed. • Developing the Networking marketing strategy in accordance with both Avnet’s objectives and those of the vendor. • Developing vendor marketing plans and presenting them for review and approval at regular meetings and QBRs. • Working closely with Avnet Business Managers and Account Managers to support partner marketing requirements. • Third-party agency management in the planning and delivery of campaigns. • Managing the purchasing, operational, invoicing and MDF claiming processes. • Delivered a comprehensive programme of channel email communications to support vendor and Avnet messaging. This programme comprised of quarterly e-newsletters for F5, Juniper, Riverbed and a general Networking newsletter, as well as a series of individual, single message emails • Created a comprehensive partner marketing plans for F5, Riverbed and Juniper designed to drive new business through partners. • Attend partner meetings to develop ideas and create plans in partnership with the reseller partners. • Identifying and securing funding, developing campaigns briefs, managing stakeholders and agencies, and either delivering the campaign on behalf of the partner or working with them to do so. • I have delivered individual integrated campaigns for partners comprising of e-shots, landing pages, telemarketing and direct mail. • Managed quarterly lead generation telemarketing campaigns for Juniper, F5 and Riverbed designed to generate leads for authorised partners. • Secure funding for partners own approved marketing activities.

Early SaaS company providing white-label digital music download services to organisations. • Responsible for managing the B2B marketing strategy and it’s execution • Undertook a SWOT analysis of the B2B business and worked with the Sales Director to define the sales and marketing strategy • Responsible for corporate and B2B PR (writing and distributing press releases) • Delivered campaigns targeting sales promotions agencies and brand managers • Developed a social media plan for the B2B division. • Re-launched the company blog http://blogs.7digital.com/ • Provided business development research insights to sales teams. • Overhauled the B2B website, making it more relevant and engaging to target customers, the press and partners www.7digital.com/business • Worked with the Development team to create the Developer website • Successfully organised a roundtable session between representatives from record labels, publishers, agencies and the PRS to discuss ‘bands and brands’. The output of this was used to produce marketing collateral. • Created a range of digital and print sales and marketing collateral.

Two month contract.

Achievements: • Managed 15 countries in the development and execution of their marketing plans. • Regular travel to EMEA offices to meet teams and customers. Countries visited included France, Germany, South Africa, Poland, Holland, Dubai, Spain, Italy and Russia. • Devised and implemented a new, more effective marketing planning process enabling the regional teams to deliver higher quality marketing campaigns with measurable ROI. • Introduced and managed quarterly Distribution and Channel Account Manager conferences and improving internal communications to the sales teams • Delivered an EMEA-wide channel marketing programme • Introduced a pan-EMEA Public Sector promotion programme • Managing a quarterly central budget of $150k for channel marketing activities. • Working as part of the EMEA marketing team to develop overall EMEA marketing strategy and plans. • Central contact in EMEA for the 3Com Partner Programme. • Agency management

Ingram Micro UK is part of Ingram Micro Inc. the world’s largest technology distributor, ranked 72 on the Fortune 500. I was employed as a Campaign Manager responsible for marketing networking products to the Channel. Achievements: • Marketing the Networking Division to resellers and responsible for managing marketing relationships with key vendors, including Netgear, D-Link, HP ProCurve, Belkin, 3Com, Linksys and Cisco. • Developed marketing strategies and tactical plans to meet both Vendor and Ingram Micro’s objectives. • Executed a multi-vendor attach campaign to support the launch of Microsoft Vista. • Developed and executed an integrated Public Sector campaign. • Developed and delivered the first Networking Deals publication. • Launched www.networkingxtra.com on time and within budget. • Managed the recruitment of two new vendor partners.