Joshua Cloward

Our DNA DNACYCLING’s brand strategy is centered on years of tradition fueled by trending innovations. Customizing products for both, dirt’n asphalt. DNACYCLING is young by brand but rich in experience. Tradition Meets Innovation DNACYCLING’s product is produced at the epicenter of rich cycling tradition. With a strict line for fashion and unmistakable quality, DNACYCLING proudly produces its lycra line in Italy. DNACYCLING’s craftsman hand creates each garment following standards that are only defined by decades of experience both behind the seams and on the saddle. Only a select few are qualified to build your product. DNA does not believe in mass, mass production or mass assembly. Each handcrafted garment is processed, cut, decorated, sewn, assembled and inspected by DNA’s dedicated staff with decades of experience. Fabric technology is evolving quickly. DNACYCLING’s body mapping approach, outlines the importance of fusing fabrics with cut and sew techniques. Fabrics + Body Type + Riding Style = Body Mapping Buzz words such as compression, laser cut trims, seam construction, wicking properties, bio ceramics and suspension systems are all ingredients to the receipt. DNA’s goal is that each kit feels like a new kit, each and every time it is worn.

Responsible for revenue generation, providing leadership and direction for the Sales Department; Assist the CEO on corporate strategy; Assist Marketing, Operations, IT, and Purchasing Directors in the development and implementation of plans for their departments. Scope of Responsibilities Executive Management • Served as a member of the Company's leadership team. • Participated in development of strategic and operating plans. • Participate in corporate policy development. • Attend management team meetings and present goals, plans, progress, and needs. • Help recruit, motivate and retain excellent people for all departments. • Ensure an excellent teamwork environment throughout the company. • Take responsibility for other activities assigned by the CEO as the company grows. • Identify business opportunities and recommend how to capture them. • Understand the company's financial situation, managing pricing, incentive and promotional programs within assigned guidelines. Sales • Develop a strong sales organization. • Consistently meet and exceed monthly, quarterly and annual sales targets. • Recruit and retain top sales people and provide the needed training and coaching. • Develop and deploy sales incentive programs designed to maximize growth and profitability and motivate the sales organization. • Develop and deploy innovative sales strategies and techniques. • Identify and develop key leaders within the sales organization to provide a basis for continued growth of this organization. • Assist in building the company's branding and public image • Develop and implement customer retention strategies, programs and various tools & materials necessary to maximize retention of profitable business. • Share information on company news, competitors, and market trends. • Review product and promotional plans and needs. • Evaluate the company's contact and customer database, then recommend and implement improvements as appropriate.

• Assisted in establishing the Utah market for HCC in SBA 504 lending working with a current network of commercial lenders, agents, medical & dental practice consultants, and Real Estate developers. • Worked closely with several local banks, credit unions and the Utah CDC's to develop a strong network of customer referrals. • Completed projects with the following companies: Soccer City Utah, Canyon Crest Medical Center, and several dental offices throughout the Wasatch Front • Accomplished salesman specializing in business acquisitions, complicated leveraged buyouts, need, emotion, and educated based sales techniques.

• Served as brand ambassador for Pinarello, Storck, Corima, ASSOS, and SRM. • Worked with brands to identify, develop, and implement KPI’s to increase sales volume, resulting in 31% overall growth for sales. • Top sales person for CompetitiveCyclist.com and Backcountry.com companies 19 of 23 months, highest average margin, highest sales volume for 2013, highest total margin for 2013. Exceeded growth goals by 60%. • Generated luxury bicycle sales through email marketing, referrals, and returning customers to high value clients worldwide. • Assisted in developing VIP client program to attract and retain high value customers. • Strong negotiation skills, strong customer retention ability, strong ability to grow personal production through customer referrals and networking.

• Recruited, supervised, and trained Loan Officers at call center, improving phone sales conversion rates 27% while exceeding personal production goals. • Supervised the review of executed loan documentation to ensure compliance with all state and regulatory requirements. • Solidified contacts with local realtors, contractors, financial advisors, and other referral sources and meet all potential borrowers. • Achieved highest profit per loan, high producer 2006 USA Lending Group, Monthly 100k club 2006 and 2007.

• Assisted in Opening new internet based call center for the western U.S. market, planned office layout to optimize sales, training, and processing work flow. • Managed relationships with several eCommerce marketing lead vendors including lendingtree.com. • Established customer demographic marketing guidelines to implement direct mail, and email marketing campaigns. • Recruited 20 loan officers, prepared work schedules, and directly trained all new sales staff and sales assistants. • Assisted in development of new sales origination software • Assisted in software roll out and national training. • Assembled and managed all sales statistics and production numbers for monthly board meeting. • Grew start up sales office to top producing office in seven months, averaging a gross production income of 1.7m

• Supervised and motivated sales and operations staff while managing branch profitability numbers of a “Fortune 50” company. • Serviced branch portfolios, ranging from 28-137 million receivables per office location. • Increased several branch office locations profitability through proper sales training and education of key customer flags to increase customer retention. • Achieved highest customer satisfaction 13 months consecutively, highest insurance sales at 300% of goal. • Ranked third company wide in overall direct operating margin. • Received multiple Founder council awards and sales awards.