Joyce Hervey
About
Joyce Hervey is from New York City Metropolitan Area. Joyce is currently Fractional CMO & Go To Market Strategic Advisor at Shoreline Software.
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Joyce Hervey's current jobs
• Strategic Advisor to CEO to revamp go-to-market strategy, accelerate growth and enhance sales and marketing plan for series B AI SaaS startup. • Created and championed new positioning in AIOPs market category, conducted market research and developed materials for use in product relaunch, including visuals and tagline. • Revamped go-to-market strategy by identifying problem/market fit, created templates for Ideal Customer Profile, Buyer Personas and Map Customer Journey. Drove GTM strategy pivot to Account Based Marketing, collaborated with sales leadership. • Transformed Marketing and Sales through new demand generation strategy and negotiated contract to implement 6Sense intent data solution to help drive 300%+ YoY ARR growth • Created and reviewed success metrics tor measure sales and marketing results