Jurgen Pauquet

Serving as Senior Vice President, Digital Marketing & E-Commerce International (and subsequently as Managing Director, Greater China & India) at Guthy-Renker, the world’s leading direct marketer/DRTV company best known for celebrity-featured infomercials and America’s #1 acne brand Proactiv. In this role, Jurgen has full P&L responsibility and leads the company’s international e-commerce growth (with 10+ language-specific sites in Germany, U.K., Nordics, Russia, Australia, HK/China, India, Japan et al.) During this time, Jurgen successfully turned around Guthy-Renker’s online business in Japan, the company's largest market outside the U.S., and doubled the number of new customers by implementing cost-effective marketing campaigns focused on web, mobile and social mediums.

P&L responsibility for e-commerce and direct-to-consumer (D2C) businesses. Oversaw multi-million dollar operating and marketing budget. Besides overseeing WBshop.com, the studio's flagship online store, Jurgen successfully launched the Warner Archive Collection (WarnerArchive.com), a groundbreaking service that makes more than 1,000 “out-of-print” classic movies and TV titles available through manufacturing-on-demand technology as well as digitally, including as subscription streaming service (Instant.WarnerArchive.com). Effectively leveraged Facebook, Twitter and YouTube for promotions and audience engagement. Negotiated various partnerships (e.g., NFL, HBO, TNT, TCM, New York Times, iTunes, Amazon, Sony).

Reported directly to CEO. P&L responsibility for all e-commerce activities at multi-billion dollar division of Thomson Corp (now Thomson Reuters.) Received Thomson Award of Excellence for Innovation. Specifically, Jurgen founded iChapters.com (now known as CengageBrain.com), an iTunes/Netflix-type online business that revolutionized the way students purchase and consume educational content, and grew the venture into the #1 download service for digital textbooks. Pioneered one of the first Facebook widgets/apps (“Carbon Footprint Calculator”) and oversaw highly praised viral/grassroots marketing campaign aimed at making a positive impact on the environment. In addition, Jurgen was instrumental in envisioning, negotiating and launching CourseSmart.com, the premier digital textbook joint venture owned by Thomson/Cengage, Pearson, McGraw-Hill et al., and subsequently served on the board of directors.

Full P&L responsibility at award-winning digital media startup renowned for its technology to serve behaviorally targeted, interactive television advertising. Managed staff of 100 across three geographic locations. Established joint venture with local cable operator to test-market broadband television services. Launched playout-center to provide video-on-demand (VOD), high-speed internet access and enable advertisers to build 1-on-1 relationships with TV viewers.

Developed growth strategies and led implementation efforts for clients in the Media, Internet, Consumer Goods & Retail practice, with special focus on digital strategy, e-commerce and online media/properties. Promoted twice within four years. Co-authored and contributed to several BCG e-commerce publications including “E-Commerce in Deutschland: Vom Goldrausch zur Goldgewinnung/ E-Commerce in Germany: From Gold Rush to Gold Mining” (Oct 1999) and “The Race for Online Riches: E-Retailing in Europe” (Feb 2000).

Rapidly promoted through assignments of increasing responsibility in corporate strategy and M&A (both at headquarters and at New York-based subsidiaries) at 4th largest global media and entertainment conglomerate. Served on the staff of CEO and provided senior executives with analyses on operating divisions such as music labels, Pay-TV, book clubs, and publishing companies.