Justin Adleff

Studio Blue, Eaton's Human Centered Design COE

Studio Blue, Eaton's Human-Centered Design COE

Center for Connected Intelligence - Human-Centered Design COE

Provided Design leadership for a six-person design team, charged with disrupting existing design culture and building an innovative product pipeline capability within Dick’s Sporting Goods private brands. The challenge was to balance our new initiatives with the existing business model, which was to support the private brand product managers. Historically, the Industrial design group provided the product management team with industrial design services necessary to sell-in, develop and deliver their product lines seasonally closely held to a quarterly calendar. Categories_ Design, Develop and Manufactured products for DSG Private brands to include: Field & Stream (Hunt, Shoot and Tackle), Quest (Core camping/Outdoor recreation), Nishiki (Wheeled product and accessories), Ethos and Fitness Gear (Professional and home user fitness products) Highlights_ + Sold in over 20 innovative products which made it to market distributed through Dick’s Sporting Goods and Field & Stream retailers + Designed and developed patentable user-driven features for a new F&S hunting backpack line + Designed and developed the F&S Ultimate tackle chair directly informed by field research insights + Designed and developed the 1st 1x Nishiki Colorado bicycle frame aesthetic guided by trend research + Designed and developed products for the Fall 2016 Ethos and Fitness Gear branded product lines + Designed a scalable aesthetic language for our F&S Rifle optics line Fall 2015 Hunt + Reinvigorated F&S Tackle bag offering by introducing the PRO MOLLE series + Invented and developed new technologies for F&S product lines + Invented and developed new trade dress for F&S product lines

At 4moms I was the ID lead for one of their 2015 products, launching in several major retail chains and specialty stores with broad distribution. We worked as a small multidisciplinary team under an extremely tight deadline to get this product to market. Our team answered to the CEO’s vision, marketing’s requirements, user feedback, physics and our own in house tooling and manufacturing experts on a daily basis. At 4moms we did not work as departments or disciplines in a vacuum. Every day we pushed the quality of our contributions to include everyone’s considerations. We even sat together. As the Industrial design project lead I was engaged in and over saw the new product development process, DFMEA planning, DFM integration, ASTM Compliance, Project management, 3D CAD design, Brand language implimentation, User testing and feedback translation, Ergonomics, Packaging and printed documents for shipping. At 4moms we didn’t throw anything over the wall, our project team was responsible for idea generation, part creation and proper validation of all of our work. We handed over full documentation to our Chinese manufacturer, just before Christmas 2014.

Lead Designer and production technician: At A. Pepper Designs we created custom Sunglass & optical eye wear displays and cabinets. The designers were responsible for “virtual renders” in which APD offers as a sales pitch to perspective clients. Once clients were satisfied with a design direction we would build a full scale prototype which allowed us to flush out the design details and create quoting information for sales. When a display was sold we would design for manufacture and prepare all of the technical drawings for output to manufacturing. Our work was held to +/- .000 at times. It was our responsibility to specify and procure all off-the-shelf and custom parts for each custom display design. Our drawing packages covered detailed assembly instructions, exploded views and BOM. I was also personally in charge of creating custom component designs through tooling CAD and locating sources for mass production in Asia. Once I built a relationship and negotiated cost; I managed the product designs through functional validation, volume production and delivery.

Lead Faculty: Responsible for Teaching, Departmental steering, and programming. I was 1st hired by AIP to be an Adjunct faculty and teach Advanced Product Design. After working with the department for two quarters I was offered a full-time position. In January 2010 I accepted a full-time position at AIP as the Industrial design department's lead faculty. Under this contract, I taught 2-3 classes per quarter and divided my time between teaching, outreach, student projects, committees and administrative tasks. I created, planned, and instructed all of my classes each quarter. In those 3 yrs. teaching I had created and taught 18 classes of the 85 classes offered in our curriculum. These classes ranged from our freshman-level courses through our Senior professional practice.

At Bally Design I was a Staff Industrial Designer responsible for product development including the following: Project management_ Creating/managing project plans and drafting proposals which include top level strategy, timelines, budget planning and allocating internal resources. Client management tasks Providing leadership for our internal junior designers and interns Research_ Human Centered Design/Ethnography Utilizing the PVM process during product research efforts and leveraging our findings to focus our product development efforts we were able to design for all of the stakeholders holistically. (pvmspec.com) Industrial design_ At Bally Design we were often directly responsible for every aspect of the Industrial design product development process. We facilitated idea generation or “Innovation sessions” through creation of detailed Parametric CAD files for manufacturing.

Shawn White, a professional Flatland rider/Industrial designer and I started Bizhouse a BMX bicycle component company as a venue to work together. This was a brainchild/ goal that we had set out to accomplish earlier in life. With Shawn as the lead designer/inventor and my formal experience as an Industrial designer we accomplished what we set out to do. We created practical, inspired products and gained a respectful "World-Wide" following in a very short timeframe. Bizhouse is still alive and of course Shawn is still riding...

Chad Cross and I started Juxtaflo out of our home offices and worked together for three years or so. After I left California Chad kept Juxtaflo up and running for another 7 years. During my time at Juxtaflo I added several years to my project management experience. I taught myself Web & Print design/production, wrote a business plan, developed marketing strategies and closed on sales valued from 5k-40k. Chad, Gina and I moved fluently as a team of designers and business partners. We were networked globally and produced work for companies from San Diego to the Los Angeles area. We established several products at varying price points, built maintenance relationships and offered brand & marketing guidance to the business community leveraging the power of design and clean communications. We approached our work with technical sophistication and built our relationships by being approachable and delivering. We helped contribute to the growth of the Local Long Beach business community by becoming active members of the Convention & Visitors Bureau, sitting in on city council meetings and opening our 1st office in the downtown area.