Kara Louis
About
Kara Louis is from Greater New York City Area. Kara works in the following industries: "Internet", and "Marketing & Advertising". Kara is currently Research Manager at Twitter, located in Greater New York City Area. In Kara's previous role as a Senior Research Analyst at Twitter, Kara worked in Greater New York City Area until Mar 2018. Prior to joining Twitter, Kara was a Analyst, Research & Insights at Undertone and held the position of Analyst, Research & Insights at Greater New York City Area. Prior to that, Kara was a Insights Coordinator at Undertone, based in Greater New York City Area from Jun 2011 to Dec 2012.
You can find Kara Louis's email address at finalscout.com. FinalScout is a free professional database with over five hundred million business professional profiles and over two hundred million company profiles.
Kara Louis's current jobs
Lead a measurement and insights team of 5 responsible for proving the value of Twitter to the top Retail, Travel, and Financial Services advertisers. Oversee Twitter’s research strategy to prove the business impact of the public conversation on Twitter to brands. Previously led a global research team to determine media best practices when advertisers launch something new on Twitter. Collaborated with Product Marketing, Brand Strategy, and Sales to produce 'How to Launch Playbook' unveiled at Cannes Lions 2019.
Kara Louis's past jobs
Led campaign measurement and thought leadership for Twitter's top Retail Advertisers via analytics, experiments, and online focus groups. Presented research at the 'Shopper Insights & Activation TMRE Conference' in Chicago to marketers seeking innovative retail strategies based on shopper motivations. Served as the Research team’s Measurement DRI, partnering with Product to enhance Twitter's sales (Oracle Data Cloud/Acxiom) + location attribution capabilities (Foursquare).
Armed Brand Strategy, Marketing, and Sales with audience insights via custom syndicated and social listening analyses. Led company-wide trainings on how to leverage comScore & GfK MRI for competitive intelligence, audience insights, campaign strategy & sales/publisher prospecting. Managed research relationships for 25 small/mid-size independent agencies, growing portfolio revenue from $10MM to $16MM in 2014.
Managed benchmarking of advertiser campaigns and overall Undertone performance across key brand + media metrics. Built and presented post-campaign recaps, highlighting Undertone ad effectiveness in terms of brand lift, audience reach, search volume, site visitation, and sales.