Karen Chan
About
Karen Chan is from Singapore, Singapore. Karen is currently Chief Customer Officer at FairPrice Group, located in Singapore. Karen also works as Board of Directors (INED) at Bata Group, a job Karen has held since Jun 2023. Another title Karen currently holds is Board of Directors (INED) at QSR Brands. In Karen's previous role as a Group Chief Commercial Officer |AAAGL at Air Asia Company Limited, Karen worked in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia until Jun 2025. Prior to joining Air Asia Company Limited, Karen was a Chief Executive Officer at Minden International and held the position of Chief Executive Officer at Singapore. Prior to that, Karen was a Chief Executive Officer at AirAsia, based in Malaysia from Jan 2020 to May 2021. Karen started working as Group Chief Commercial Officer at AirAsia in Malaysia in Mar 2019. From Sep 2017 to Mar 2019, Karen was SVP of Digital , APMEA at Clarks, based in Singapore. Prior to that, Karen was a Chief Digital Officer at Pizza Hut Asia Pacific , based in Singapore from Mar 2015 to Sep 2017. Karen started working as Regional Marketing Director - Asia Pacific at Domino's Pizza in Apr 2008.
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Karen Chan's current jobs
Leads FairPrice Group's customer and data transformation through AI-enabled omnichannel experience to maximize customer lifetime value. Oversees Data excellence, Martech, CRM, Loyalty and Strategic partnerships.
The Bata Group is one of the world's leading manufacturers and retailers of quality footwear. A global enterprise with more than 30,000 employees, over 6,000 stores in more than 70 countries across the globe. Bata is a leading footwear manufacturer and marketer in Malaysia and operates a retail chain of more than 270 stores.
QSR Brands (M) Holdings Bhd (QSR Brands) is Malaysia’s only vertically integrated food operator, priding itself with farm to fork products and services. As Malaysia's leading restaurant chain operator, QSR Brands operates over 850 KFC restaurants in Malaysia, Singapore, Brunei and Cambodia, and over 500 Pizza Hut outlets in Malaysia and Singapore. Since the opening of the first KFC’s restaurant in Malaysia in 1973, QSR Brands is the only company granted the right by Yum! Brands to operate KFC and Pizza Hut restaurants in Malaysia, Singapore, Brunei and Cambodia.
Karen Chan's past jobs
Air Asia is Back and Air Asia is expanding. From recovery to growth, connecting people and places. #Now Everyone Can Fly
Responsible for the vision, competency build and operationalization of an insights-driven consumer platform powered by AI/ ML
Leading business transformation at AirAsia.com, the leading travel and lifestyle platform that brings more together to allow users to do more and discover more – Go, live it!
Responsible to lead Group commercial for airline business with AirAsia Driving profitability and growth across markets we operate Network expansion, route revenue profitability, product and tech innovation and brand marketing
Oversee digital transformation for the APAC region and drive growth through unlocking digital value from online to in-store.
• Oversee 15 markets, consult with master franchisees on strategic business planning over brand positioning, digital dominance, product innovation, people pipeline development and research initiatives • Develop market entry strategy for greenfield sites, establish best in class “1 virtual store with 1 physical store” model for all new markets to open with ecommerce capability. Head training and induction of startup team • Provide leadership and guidance to local franchisees on integrated business analytics: store build ROI, menu optimization strategy, pricing sensitivity modeling, CRM data automation, customer life cycle precision marketing and e-commerce drive
• Beijing Olympics - Develop pan-Asia 2008 Olympics strategy and execution plan. Drive synergy between McDonald’s core menu with Coke’s sparkling beverage leveraging the Olympics platform. • Innovation Accelerator - use Singapore as pilot launch to test new frozen beverage concept, increase beverage consumption beyond syrup-based fountain drinks to juice-based beverages