Karen T

The Personal Group family of companies provide a holistic reward and benefits offering to support the wellbeing and performance of both organisations and their employees. We provide pay and reward consultancy, core employee insurance products, a suite of HR tech solutions and the UK's market leading mobile benefits platform. We recognise that we are operating in a new world and offer the complete toolkit to engage and support employees, creating a brighter future for the UK workforce. Talent and engagement strategies have been proven to help acquire and retain talent and increase productivity. A win-win for everyone. But the world of work is changing as people are reassessing what they want from their lives; people have realised there’s only one life to live and they want to live it well. In this changing landscape, employee's demand more than lists of perks and paying lip service to ‘wellbeing’. It’s about understanding what will truly make a difference to the lives of your workforce not just today but tomorrow. We believe the time has come to close the engagement gap. To reward employees and provide them with benefits that will help protect the life they love living and enable them to live it well. Which is why our platform, products and services have been developed to meaningfully deliver your talent strategy for the benefit and care of your employees lives at work and beyond whilst delivering a positive return to the employer's bottom line. By creating an interconnected community of rewards, protection and support through an engaging app based platform we can provide an experience that intuitively guides employees to the benefits that are most meaningful to their lives, when they are needed the most. Helping employees thrive in life and at work is how we’ll create a brighter future for the UK workforce.

As the marketing lead at Innecto I am responsible for the successful creation, delivery and review of the company's strategic marketing plan. Covering all marketing, PR and Comms activity we operate across multiple channels to drive sufficient lead generation to support the company's strategic business plans. At a tactical level, we create engaging B2B marketing campaigns and materials to build interest and awareness in Innecto’s consultancy services and software products, through an engaging events programme, campaigns, website design and content, blogs and social media.

As a Director of Zonefit, I was jointly responsible for the overarching strategic direction of the company and the development of our emerging brand in the marketplace. Calling on 20 years of marketing experience, I took the lead in brand positioning and development, taking responsibility for all aspects of the Zonefit marketing and communications strategy and deployment, managing all aspects of the marketing mix. I was tasked with developing and implementing a strategy for growth, increasing the market share through the design and implementation of the marketing plan, under pinned by thorough analysis and evaluation of the national and global market.

As Head of Marketing I am responsible for all aspects of Excalibur’s marketing and communications strategy, managing all aspects of the marketing mix and driving the brand within the market place. The management and development of the marketing team members whose contributory functions include on-line output, media, marketing, public relations, lead generation and central database management is key. The position requires the ability to lead on major marketing campaigns that integrate all aspects of Excalibur’s output; work with partners to ensure go-to-market strategy alignment and maximize ROI. As brand guardian I am responsible for the positioning and corporate identity of Excalibur and for ensuring Excalibur’s corporate communications both internal and external are proactive and effective. I champion the customer, developing and implementing a customer focus strategy, evolving ownership into operational areas of the business and ensuring customer needs are identified and SLA’s agreed and promoted.

The RAFCTE is the trading arm of the charity the Royal Air Force Charitable Trust, responsible for staging annually ‘RIAT’ - the world’s largest military airshow and a nationwide concert tour. In addition the company operates a thriving publishing, mail order and e-commerce operation. Main achievements: • During my time with the company I have been promoted five times • The development and marketing of the RAFCTE e-commerce function from a £250 off the shelf web package to a bespoke ticket / product E-commerce system with a turnover in excess of a £3,000,000 p.a. • Re-design and development of the four main RAFCTE publications • The re-design and development of the main airtattoo.com website and online strategy, including Search Engine Optimisation, E-mail broadcasting and Social Media • Development and growth of the RAFCTE sales database and CRM system • Creation and development of the wholesale function