Karim Beydoun

Leading the customer experience survey program at BD holding; managing the survey administration, analyzing results and defending action plans throughout the organization to realize improvements. Developing and executing marketing programs that increase BD Holding brands identity and awareness, as well as drive customer satisfaction and loyalty. Analyzing how BD Holding brands are positioned in the market and formalizing targeted customer insights; translating the brand strategies into go-to-market plans and positioning. Continuously monitor market trends and consumer research, as well as analyzing the competition to determine opportunities to ensure brand differentiation and growth. Lead and direct various marketing communications projects, brand/product videos, merchandising, and advertising (digital, print, radio, TV, etc.) Plan, coordinate and execute innovative marketing and merchandising initiatives to drive traffic into stores and conversions on the website. Track, report and analyze activities, including social media engagement and content effectiveness Set KPIs to measure and optimize marketing plans Work with VP of Sales to lead to go market best practices and implementation of new product offerings. Implement customer experience improvement for 7 location and improving customer satisfaction Develop strategies for implementation to increase customer loyalty trough proactive surveys, Social Media , engagement .

Shouldering the responsibility of receiving and coordinating all sales inquiries in line with the company’s sales process Scrutinizing the status of all live inquiries for ensuring all enquirer actions are completed on time Ensuring that all quotes and associated files are linked to an enquiry Monitoring company sales KPIs and sales performance Formulating a marketing and sales strategy for the company to be approved by the directors based on a rolling 12 month period based on the approved strategy Updating the marketing and sales plan on a quarterly basis Discovering potential areas for sales & marketing opportunities locally Publishing a company monthly newsletter and promotions Developing and organizing the company’s marketing collaterals like leaflets, banners, flyers and brochures, Maintaining and managing development of company’s various websites Managing website campaigns for using appropriate forms of social media including Twitter, Instagram and Facebook Accomplishments: increased revenue by 26% and market share by 5% through the implementation of different strategies improved customer base by 30% through maintaining effective relationships, implementing a loyalty program Lead a team of 40 sales executives in a promotional campaign that resulted a good ROI

Administered all marketing, advertising and promotional activities of 13 brands including Payot Paris, Alessandro International, Phytomer, Dado Sens, Framesi, Biotone, Charme D'Orient, Fleurs, Themae, Cryopen, Keragreen and Nature Decorative Conducted analysis of customer research, current market conditions and competitor information Monitored the productivity of the marketing plans and projects Devised pricing strategy and promotions Coordinated with: Advertising agencies and printing shops Leading a Team of : Graphic designer, Translators ,Brand Managers, Trainers

Supervised activities related to making products or providing services Administered and coordinated activities of businesses & departments concerned with production, graphics, pricing, sales & products distribution Conducted review of financial statements, sales and activity reports, and other performance data to measure productivity, goal achievement and determine areas requiring cost reduction and program improvement Managed and controlled organization's financial and budget activities to fund operations, maximize investments and increase efficiency Identified, selected and procured merchandise for resale, represented management in purchase negotiations Prepared and implemented product marketing strategies including advertising campaigns or sales promotions Devised plans for store layouts and design displays Planned and scheduled programming and event coverage, based on broadcast length, time availability, and other factors like community needs, ratings data, and viewer demographics Participated in the pre-production (planning) stage, the production (control and supervision) stage, and with the product design and purchasing stage

Establishing, maintaining and expanding the customer base Servicing the needs of the existing customers Developing sales strategies and setting targets Compiling and analyzing sales figures Keeping up to date with products and competitors Selling products by establishing contact and developing relationships with prospects; recommending solutions. Preparing reports by collecting, analyzing, and summarizing information

Maintain and expand professional relationships with key personnel in assigned production houses. Meet assigned targets for profitable sales volume and strategic objectives in assigned partner accounts. Drive adoption of new programs among assigned partners. Supervise the activities of several production crews such as those for camera, lighting and sound. Create a schedule of production activities and ensure that the projects’ costs don't exceed the budget. Arrange for camera crews to cover live news events as well as the in-studio broadcast. Cue announcers, actors, performers, and guests. Develop promotions for current programs and specials. Evaluate new and existing programming for suitability and in order to assess the need for changes, using information such as audience surveys and feedback. Operate and maintain on-air and production audio equipment. Oversee the graphic department to help create a positive image of the TV.