Karim Lateef
About
Karim Lateef is from Atlanta, Georgia, United States. Karim is currently Director of Marketing And Digital Consumer Experience at Arcane Distilling. Karim also works as Founder & Chief Marketing Consultant at Craft Brand Theory , a job Karim has held since Jun 2021.
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Karim Lateef's current jobs
Arcane is a vividly flavorful American whiskey distilled from craft beer in Brooklyn. Made by beer people with a passion for whiskey, we designed and built a new type of distillery in the heart of Brooklyn. Along the way, we questioned everything about making whiskey to create a dynamic new approach that yields delicious results. Our unique vacuum distillation process – designed with sustainability in mind – captures the intense malt flavors and hop aromas of beer, delivering complex and flavorful American whiskies unlike any other.
Contract-based marketing consulting for Essence, Afropunk, KEEXS, and Coca Cola. • Lead and manage the development and implementation of the Afropunk Atlanta Festival integrated marketing strategy consisting of always on content and influencer marketing, HBCU student engagement, local media partnerships, paid media, and experiential. • Conceptualized and managed end to end influencer campaign to support the Coca Cola Foundation partnership with The Atlanta Braves and National Center for Civil and Human Rights exhibition accelerating on-site attendance and exceeding social media engagement target.