Karina Torres
About
Karina Torres is from Bonrepos-Riquet, Occitanie, France. Karina is currently CRM Manager @Digital Factory at Scotiabank, located in Toronto, Ontario, Canada.
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Karina Torres's current jobs
- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty. - Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities. - Working closely with all departments to ensure the CRM works effectively for all aspects of the company. - Ensuring the database is segmented effectively for targeted marketing activities. - Overseeing the migration of all direct communications to lower cost mediums such as SMS and email. - Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.