Karla Basco
About
Karla Basco is from Metro Manila, National Capital Region, Philippines. Karla works in the following industries: "IT Services and IT Consulting". Karla is currently Web Production Director at Datawords Philippines, located in Manila, National Capital Region, Philippines. Karla also works as Production Manager at Datawords Group, a job Karla has held since Jul 2018. In Karla's previous role as a Digital Operator (Team Lead) at Datawords Group, Karla worked in until Jul 2018. Prior to joining Datawords Group, Karla was a Jr. Content Solution Engineer at Simply Hired and held the position of Jr. Content Solution Engineer. Prior to that, Karla was a Web Content Administrator at Jetstar Airways from Apr 2014 to Apr 2016. Karla started working as Web Analyst at JSD Global Properties in NCR - National Capital Region, Philippines in Oct 2013.
Karla Basco can be found on Finalscout.com, where members can access Karla Basco's email for free. Finalscout is a professional database with more than 500 million business professional profiles and 200 million company profiles.
Karla Basco's current jobs
Managing the over all web production and operations in the branch office - Cebu.
Karla Basco's past jobs
Management duties: Leading a technical team consisting of 20 senior and junior team members functioning in several technical areas such as: - Webmastering - HTML localization - Graphics adaptation - Responsive newsletter production - Video editing - Social media publishing Web Production duties: A. Content management for several French luxury brands including content integration and web mastering (focused on E-commerce sites) 1. Manage web contents on assigned sites using a CMS web interface (Salesforce Commerce Cloud/Demandware, Sitecore) 2. Promotion and campaign setup for the e-commerce website, including the related merchandising preparation: banner update, landing page creation etc. 3. In charge of content proofreading, making sure that the content is published in the correct language and site. 4. Update contents for almost the whole e-commerce website including product page creation, banners, navigation update, legal pages update. 5. Create and localize landing pages for campaigns in timely manner. 6. Visual resizing and CSS manipulation for mobile responsiveness. 7. Media optimization for faster website loading time. B. Newsletter Production 1. Transform a mock PSD design into a master HTML code for the newsletter. 2. Adapt a newsletter master code in different languages. 3. Create a master mobile responsive HTML master code. 4. Assist with the final checking of newsletter before delivering to the clients in different marketing emailing tool including Mailchimp, Neolane (Adobe Campaign), Litmus C. Social Media Publishing 1. Integrate social media content in 16 languages and a total of 19 social media pages, delivering the content in timely manner. 2. Create posting in Facebook natively for different languages and uploading a photo carousel. 3. Media and asset publishing for Instagram, Facebook, Twitter and LinkedIn.
Responsible for an accurate job data extraction from a client website into Simply Hired job search engine. 1. Configure crawlers and feeds to support accurate job data acquisition. 2. Monitoring and pro-actively troubleshoot daily operations. 3. Fine-tune crawlers and feeds schedules. 4. Monitor and upkeep the quality of end to end job data pipeline.
Manage the existing content on Jetstar.com including managing the translation process and making updates and changes as required. 1. Day-to-day content management on Jetstar.com (uploading of content created by copy writers and business owners) in Sitecore - CMS. 2. Updating and uploading of product offerings, special sales and media content. 3. Liaising with translation suppliers to get content translated, ensuring translations are done in a timely manner and uploading of content. 4. Pro-active monitoring of content quality and outdated content; liaising with business owners and/or copywriters to receive updated content. 5. Support of project work, identification of affected content areas by specific projects, coordinating the content creation process and uploading/updating content in Sitecore. 6. Assisting to develop and document correct procedures for others.
1. Created a static website for selling and showcasing condominiums, house and lots using Blogspot. 2. Designed the advertisements for selling condominiums posted on the internet. 3. Social media prospecting thru Facebook, Google+, LinkedIn. 4. Worked with Adobe Photoshop CS5 for designing templates for advertisement.