Kat McCaw Gordon
About
Kat McCaw Gordon is from Napa, California, United States. Kat McCaw is currently Board Member at The Representation Project. Kat McCaw also works as Advisor at Empower Work, a job Kat McCaw has held since Nov 2021. Another title Kat McCaw currently holds is Keynote Speaker at Katgordon.com. In Kat McCaw's previous role as a Founder/Creative Director at Maternal Instinct, Kat McCaw worked in until Mar 2015. Prior to joining Maternal Instinct, Kat McCaw was a Owner/Copywriter at CopyKat and held the position of Owner/Copywriter at Palo Alto, CA. Prior to that, Kat McCaw was a Copywriter at BabyCenter, based in San Francisco, CA from Jan 2004 to Jan 2006. Kat McCaw started working as Senior Copywriter at Hal Riney & Partners in San Francisco, CA in Jan 1996. From May 1995 to Jul 1996, Kat McCaw was Advertising Copywriter at Anderson Lembke.
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Kat McCaw Gordon's current jobs
The Representation Project inspires individuals and communities to challenge and overcome limiting stereotypes so that everyone, regardless of gender, race, class, age, sexual orientation, or circumstance, can fulfill their human potential. Using film as a catalyst for cultural transformation, The Representation Project has produced two award winning films to highlight the power of limiting gender stereotypes.
Empower Work is a non-profit that envisions a world where everyone can thrive at work. Our approach fuels positive change in three key ways: a free text line provides immediate, confidential support at critical work moments; trained peer counselors utilize their robust training not just on the line, but in their workplaces; and aggregated, anonymous data inform new approaches, tools, trainings, and policies for systemic workplace change.
As a thought-leader on diversity, creativity and marketing to women, I have been invited to keynote, moderate or speak at dozens of events, including the Cannes Advertising Festival, TEDx, Creative Week, The Haas School of Business, The United State of Women Summit, the YBCA100 Summit, Techweek, the 140 Conference, Salesforce "World Interrupted," Hult Business School, Advertising Week and more. Sample talks include: Question Everything: It's All Made Up Anyway; Why Culture is the New Creativity; Branding Your Startup for Success.
NationSwell Council is a membership community of leaders and innovators who are taking action and tackling the nation's critical issues.
The 3% Movement is a ground-breaking gathering of people and businesses dedicated to creative excellence through inclusion and community. Known primarily for delivering a decade of sold-out conferences, 3% also moved the needle via proprietary research, a certification program, and culture consulting. Through our efforts, the 3% number (of female creative directors) raised to 29% in just 10 years. Today, 3% continues our mission through retreats and a coaching coalition comprised entirely of former creative leaders who now serve as certified coaches. We aim to democratize coaching so everyone has a trusted thought partner. We built Fortune 500 brands. Now we're building up Fortune 500 people. www.3percentmovement.com
Kat McCaw Gordon's past jobs
Our agency serves an incredibly lucrative and vastly misunderstood market: moms. If moms are your customers, then Maternal Instinct is your go-to partner for improving your marketing. Our MBA Program (Mom Brand Audit) uncovers immediate things you're doing right and wrong to fall in favor with the mom market.
A freelance copywriting business named for its owner. When not penning campaigns for national brands, Kat was teaching English as a first language to her two sons.
My longest ongoing freelance contract ever. I worked two days a week for two and a half years, helping sell their BabyCenter Plus paid services, plus support online advertisers.
Concepted and wrote print and online advertising pieces for Saturn, Sprint, First Union Bank, The Mirage and more. Highlight: getting to drive the first electric vehicle around downtown SF, scaring people with its silent acceleration.
Baptism by fire into the tech category at the little agency that could (during its independent streak after Chiat Day, before McCann). Concepted and wrote integrated campaigns for Microsoft, including MS Word, Visual Basic, Windows NT and more. Occasionally pinch hit for other agency clients, including Wells Fargo and AT&T.