Kat Mc Caw Gordon

Women control 80% of consumer spending, yet don't feel advertisers understand them. Could it be because only 3% of advertising creative directors are women? The 3% Movement is a ground-breaking gathering of advertising and brand folks who come together to showcase the business value of female CDs, brainstorm ways to increase their presence, and celebrate their contributions. Through our efforts, the 3% number has raised to 29% and has motivated dozens of agencies to utilize our 100Things list of microactions and to enroll in our 3% Certified Program. Our mission is relevant to anyone in any industry striving to improve diversity. www.3percentmovement.com