Katelyn Fallentine
About
Katelyn Fallentine is from Logan, Utah, United States. Katelyn is currently Director of Merchandising at Nani Swimwear. In Katelyn's previous role as a Merchandise Planner at Al's Sporting Goods, Katelyn worked in Logan, UT until Jul 2026. Prior to joining Al's Sporting Goods, Katelyn was a Category Planner at Al's Sporting Goods and held the position of Category Planner at Logan, UT. Prior to that, Katelyn was a Buyer at Al's Sporting Goods, based in Logan, UT from Feb 2019 to Jun 2021. Katelyn started working as Certified Nursing Assistant at Terrace Grove Assisted Living in Logan, Utah in Jun 2015.
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Katelyn Fallentine's current jobs
Katelyn Fallentine's past jobs
Executive Strategy & Financial Ownership: Drive business growth decisions for an $80M multi-channel portfolio; managing an OTB budget to consistently hit margin and profitability KPIs. End-to-End Product Lifecycle & GTM Leadership: Lead the cross-functional Go-to-Market (GTM) process by building comprehensive product plans, seamlessly bridging marketing, e-commerce, and logistics stakeholders from concept to consumer. Team Development & Line Curation: Direct a team of buyers to plan and execute on assortment specifications including style counts, pricing tiers, and commercialization strategies across e-commerce and retail stores. Operational Agility & Scaling: Navigated rapid company growth by stepping into varied operational roles, successfully balancing long-term strategic vision with a dedication to executing tactical, day-to-day operations. Intelligent Inventory Health: Advanced data analytics and predictive demand forecasting to manage multi-channel allocations and SKU rationalization, optimizing sell-through while maintaining a lean, sustainable inventory footprint.lean stock in secondary doors.
Strategic Line Architecture: Developed and executed high-level merchandising strategies for high-volume footwear, technical pack, and outdoor equipment categories across retail and e-commerce platforms. Strategic Vendor Partnerships: Partnered directly with premium outdoor brand representatives to secure exclusive product access, optimized cost margins, and favorable terms that directly improved category profitability. Profitable Line Planning: Analyzed weekly sales, margin performance, and sell-through data to build profitable seasonal line plans, executing agile replenishment and markdown strategies to protect inventory health.
Assortment Curation: Curated and developed seasonal product selections for categories including technical packs and travel gear, ensuring style counts, colorways, and price points perfectly aligned with consumer trends and revenue goals. Financial Accountability: Managed strict category budgets and purchase orders, consistently hitting top-line sales and gross margin targets through disciplined cost management and trend forecasting.