Katharina Meckelburg
About
Katharina Meckelburg is from Germany. Katharina works in the following industries: "Telecommunications", and "Cosmetics". Katharina is currently Product Manager Global Marketing CATRICE Cosmetics at cosnova GmbH, located in Frankfurt am Main, Hessen, Deutschland. In Katharina's previous role as a Junior Product Manager CATRICE Cosmetics at cosnova GmbH, Katharina worked in Frankfurt am Main, Hessen, Deutschland until Jun 2021. Prior to joining cosnova GmbH, Katharina was a Brand Management CATRICE Cosmetics United States at cosnova Inc, New York City and held the position of Brand Management CATRICE Cosmetics United States at Großraum New York City und Umgebung. Prior to that, Katharina was a Brand Communication Intern essence at cosnova GmbH, based in Frankfurt am Main und Umgebung, Deutschland from Mar 2018 to Sep 2018. Katharina started working as Marketing Intern Product Management Prepaid at Vodafone in Düsseldorf und Umgebung, Deutschland in Sep 2015. From Jun 2014 to Jun 2014, Katharina was Corporate Accounting Intern at Lenze, based in Hannover und Umgebung, Deutschland.
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Katharina Meckelburg's current jobs
Katharina Meckelburg's past jobs
• Brand portfolio evaluation and optimization of product assortment and positioning, including analysis of financial profitability • Ownership of the brand's social media channels and growth of their audience by over 250% • Development of promotional programs to directly drive in store sales all over the US and Canada • Execution of strategic rebrand on channels both online and offline • Development of product launch concepts, including PR, online and offline promotion
Brand Management: • Implementation of a new digital product presentation, development of briefing process and execution with agency, coordination within departments • Workshops on brand positioning and strategy • Participation in brand campaign development • Independent execution of brand cooperations, national and international in collaboration with internal and external partners Trade Communication: • Participation in conception and execution of trade promotions, national and international • Creation of marketing material in collaboration with external partners • Evaluation and reporting Social Communication: • Competitive analysis and reporting • Conception and creation of content for social media channels, support at production • Community management
• Competitive analysis within the Telco industry • Review of customer journey online and at the PoS • Planning, coordination and evaluation of various testings • Preparation of monthly reporting
Coordination and assistance within the preparation of the consolidated financial statement and annual audit.