Kathy Lucas MBA

Developed marketing strategies for industry verticals and go-to-market campaigns in the U.S. and Canada. Partnered with sales teams to identify key accounts and determine the appropriate marketing mix to cross-sell and advance sales opportunities with existing customers. Built relationships with senior leadership, strategic partners and SMEs to develop integrated marketing campaigns that create awareness, generate demand, and build and accelerate sales pipeline; lead campaign management for new logos and client acquisition programs across channels. Managed multiple projects including defining objectives and project scope, aligning work streams, navigating approval channels, managing timelines and budgets, communicating to internal and external stakeholders, and providing campaign analysis.

Oversaw omni-channel marketing campaigns including digital, social, email, print collateral, TV, radio, direct mail, out of home, and community outreach. Directed advertising agency in the development of media strategy and planning, creative execution, and annual brand initiatives. Served as a strategic business partner to internal and external stakeholders to ensure campaign objectives aligned with the overall brand position and strategy.

Managed multiple project plans to support local marketing for 900+ locations; developed field marketing plans to improve sales and profitability. Led the marketing strategy for new locations; analyzed weekly sales data and created marketing plans to drive sales and increase customer traffic in underperforming regions. Collaborated with operations to define goals and objectives for sales and marketing teams; provided sales support and guidance based on changing business demands. Recommended innovative and creative marketing approaches for revenue growth; monitored and managed expenditures within allowed budget.