Katie Chubb

-Own LogicMonitor's blog strategy and content calendar. This includes technical/engineering blogs, thought leadership, and SEO-based blogs. -Continually measure reader engagement with Google Analytics, and iterate to improve content definition, craft, and distribution. -Lead the Customer Case Study Program for all regions. -Source, research, project manage, and write a variety of content pieces, such as 1st-party research studies and Infographics. -Ensure a consistent style, voice, tone, message, and brand across all marketing content materials.

-Managed the company’s global written and video case study program. -Launched new case study strategy to move from an ad hoc, high volume process to a centralized model with agency-style production. -Conducted a content audit of over 1000 case studies. Used data and gap analysis to develop strategic plan to make the content more engaging and aligned with Epicor's overall marketing strategy. -Part of team that created Epicor’s thought leadership content hub, The Shop Floor, which launched in 2019. -Proactively identified content needs and proposed creative new ways to tell the story, addressing key SEO focus areas and filling content gaps based on competitive analysis and critical review of new business/product initiatives. -Told meaningful stories through videos that drive people to click through to the brand publishing website. -Collaborated with Corporate (Social, PR, Brand), Web/Digital, and Field Marketing teams to develop activation plan across web, digital media, search and social.

-Responsible for driving brand awareness and creating engagement around Epicor’s business software solutions tailored to the manufacturing, distribution, retail, and services industries. -Development of news releases, executive bios, written case studies, company backgrounders, media advisories, award and speaker abstracts, blogs, and infographics. -Production of customer success story videos. This included planning on-site visits, conducting interviews, managing a videographer to obtain interview and b-roll footage, and leading the post-production editing and approval process. -Product launch support; including scheduling pre-briefs with targeted media and bloggers, coordinating access to industry analyst quotes and references through the AR Manager, interviewing beta customers for quotes, and news release development.

-Managed company’s website content, blogs, social media, email campaigns, and webinar program. -Increased Twitter followers from 220 to 1,352. -Researched and authored thought leadership articles for industry publications. -Produced animated explainer videos, which included creating an outline and storyboard, writing a script, and managing the animation and voice over processes. -Use of Google Analytics to track website traffic and determine which content is most engaging. Increased website views from 302 to 986 per month in 5 months.

-Designed point of purchase posters for the office and newspaper advertisements for the Wisconsin State Journal to stimulate interest, trial, and usage of the products and services. -Created surveys and lead focus groups in an effort to increase employee satisfaction in the office. -Organized seasonal promotions to increase foot care store sales and attract new patients. -Used email marketing to promote the business’s social media pages and increase participation in contests and promotions. -Increased Twitter followers from 65 to 560 and increased Facebook page likes by over 100.

-Worked with the University communications department on creating the dairy plant website http://babcockhalldairyplant.wisc.edu/ -Developed creative campus-wide marketing campaigns primarily focused on increasing milk sales. -Partnered with the Wisconsin Milk Marketing Board to develop marketing materials focused on increasing milk sales. Some examples include posters, cooler clings, T-shirts, banners, and digital signage displayed in the dorms and dining halls. -Built Babcock’s brand awareness with new freshman and current UW students. Examples include a push up competition at the campus recreational facilities and a social media selfie contest with the hashtag #Legendairy.

-Ran the @GraingerProbs Twitter account for the 2013-2014 school year. -Posted humorous, relatable tweets geared towards students in the UW-Madison Business School. -Increased followers by over 400 and tripled engagement.

-In charge of managing seven Facebook pages for the publishing company and its various events around Madison. -Created an Excel spreadsheet that highlighted key trends and effective marketing strategies. -Increased the number of Facebook likes from 683 to over 900 in less than two months. -Assisted in event planning by helping organize the event, contacting the vendors, and managing volunteers at the event.