Katie Flynn

• Securing Redtronic's position as a market-leading organisation • Implementing and maintaining brand guidelines • Working with leadership to develop the company brand and product brands • Building and executing a marketing strategy for the company • Engaging with multiple departments to ensure the marketing department provides a first-class service both internally and externally • Managing the department to agreed service levels and providing innovation and support aimed at driving additional revenue and maintaining positive relationships • Managing all facets of marketing including but not limited to, website, catalogues, videos, editorials, leaflets, mailshots, newsletters, questionnaires, exhibitions, photography, graphic/logo design, datasheets, letterheads, business cards, packaging. • Driving the communication of all existing, new and future products both internally and externally • Managing competitor activity (e.g. social media/exhibitions) • Working closely with the different areas of the business to understand their priorities, plans and opportunities • Undertaking market research and plan, manage, and execute offline and online marketing campaigns to drive revenue growth of different service lines and report on performance and learnings

• Planning, developing and implementing effective B2B online / offline marketing campaigns • Planning, delivering and effectively managing the annual calendar of commercial events, exhibitions, conferences • Organising all aspects of pre-event production, including booking/securing dates, liaising with event providers/suppliers, collating relevant client information etc. • Monitoring and analysing market trends, researching and studying competitor activities/services • Improving engagement on relevant Social Media channels (e.g. Twitter and LinkedIn) in line with marketing activities and the business strategy • Developing / producing direct mail campaigns, print adverts, sales and support literature and internal presentations • Work collaboratively with the Head of Business Services to deliver impactful, integrated client communications, marketing and events activity, including the development of marketing collateral, ie, promotional materials, brochures/leaflets and on-line activity • Providing support to the Head of Business Services to identify and record Client Case Studies/success stories, proactively seeking opportunity to capture and communicate these effectively • Completing ongoing reviews and monitoring analytics for the B2B Website as well as reviewing and restructures pages / layout • Implementing a PR & advertisement plan to raise the business profile, this includes writing, delivering and tracking press releases and designing advertisements • Establish and maintain positive, effective working relationships with all stakeholders and relevant parties including internal departments, agencies, clients and suppliers • Work collaboratively with the MarComms team to ensure a consistent approach for all B2B, B2C and internal marketing activities

• Managing trade exhibitions in UK and Europe bringing together all resources, logistics etc. • Creating graphics for both customised, modular and shell scheme exhibitions stands • Coordinating company events including partner program, open day event, team building etc. • Creating and compiling product catalogues, brochures and technical specification documents • Coordinating marketing campaigns with sales activities • Utilising artwork enhancement software programs and creating photography images using digital SLR camera • Designing point of sale material artwork including display boards, banners and posters • Managing the company website to review and restructures pages, layouts and themes to promote products • Creating product packaging and installation guides • Providing support for the Sales and Marketing Director in addition to managing marketing budgets • Producing marketing presentations for conferences and meetings • Determining promotional and sales materials • Assisting with the writing, delivery and tracking of press releases • Writing and maintaining content and providing monthly updates for internal newsletter • Producing quarterly external newsletter and distributing to customers • Implementing project management system to document and track activities • Executing and analysing results of marketing campaigns and advertising • Supporting sales teams and marketing teams at European & Global locations • Responsible for brand management and corporate identity • Monitoring and reporting on the effectiveness of marketing communications • Improving engagement on Social media channels (e.g. Twitter, Facebook and LinkedIn) • Conducting market research, for example using customer questionnaires / surveys • Identifying target markets and developing strategies to communicate with them • Studying competitors' products and services • Providing support to B2B and B2C

• Product planning and market research • Determining marketing objectives • Evaluating and developing methods and procedures for collating data • Performing research, marketing strategies, collaborating with marketing professionals • Providing assistance for the production of marketing material and brochures on key product lines, including liaison and negotiation with printers and publishers on production costs • Updating and managing customer database and mailing lists • Competitor benchmarking

• Providing an initial point of contact for customers via telephone • Greeting visitors and directing them to the correct person or department • Managing the visitors book and giving out security passes • Answering enquiries in person, by phone and on email • Entering orders onto a computerised order entry system • Dispersing incoming mail to correct recipients throughout the office

• Giving full administrative and secretarial support to the Officer Manager • Dealing with enquiries from all staff, and visitors in a courteous and professional manner • Printing, photocopying, laminating, binding, labeling and filing of documents • Composing reports and correspondence from dictation and handwritten notes