Katie Moloney

Curating unique visual concepts, mood and vision boards to execute on shoots & campaigns Directing and managing shoots in full Manage monthly shoot budget and reporting any overspend Update trading calendar with relevant information Produce shoots from ideation to asset delivery Manage post-production process to ensure assets meet brand vision Actively seeking new creative freelancers to work on upcoming projects Managing and creating a new strategy for paid social creative Collate deliverables from all teams within the business for campaigns and ensure these are briefed and delivered Styling product for shoots when necessary Attend marketing meetings to update on upcoming shoots and asset delivery Find appropriate models for shoots and negotiate rates Produce and manage creative for international shoots alongside international team/freelancers - LA & Paris Make final selects from the shoot to use as creative leads and brief into retouch Constantly analysing market trends and competitor creative Source and build relationships with external production companies to bring shoots to life Find new and unique locations to shoot campaigns and creative concepts Build close relationships with external agencies, model, lighting, digital, prop hire etc.

WOMENSWEAR RE BRAND Assist in company re brand and Boohoo womenswear Curate current in detail customer profiles to map out current target audience Lead creative on new campaigns to completement product re fresh Direct and produce large scale shoots to use across all marketing channels Develop vision and mood boards to showcase brand vision Manage monthly shoot budget and ensure all costs fit within this Find appropriate freelance creatives for each shoot (photographer/stylist/videographer) Brief hair & make up visons for all shoots Find new models & influencers to use for shoots Develop creative concepts for upcoming campaigns Establish strong team of reliable freelancers in LA to execute shoots due to travel restrictions Organise product handover, find suitable models, photographer, and stylist for LA shoots alongside delivering the creative vision Input into website refresh (functionality & creative outlook) Attend meetings on progress of re brand, review past work Working alongside the styling manager to produce highest quality looks possible Chase image approval to share with teams

YouTube Leading YouTube strategy - creating a fashion focused content plan Pitching, developing and directing the 'MANTRA' YouTube series Securing relevant talent for the YT series and negotiating rates Working alongside the videographer to produce final cuts Getting approval on finalised video edit Instagram & Tik Tok Briefing in social stories to the graphics team Capturing BTS at campaign shoots and edit together Attend events and manage live story take overs Cover feed planning when necessary Upload Instagram shop to Facebook Manage twitter account - create engaging content and schedule tweets Pull together weekly review report to present to marketing team Find new influencers and brief in social projects Create Tik Tok content within studio Work within the team to create content strategies to execute upcoming campaigns

My main role during this period was manager of NPI (Non Performance Indicators), where I had to analyse current and forecasted sales data, which allowed me to clarify which product's were highly performing and which were under performing. I then had to make informed decisions regarding re ordering of stock, as well as other avenue's for stock that was under performing. I also assisted in creating the social media platforms, analysing the aesthetics' in respects of the target consumer. This also included the promotion of interactive prize draw's in order to involve the consumer and grow interest around the brand.

During my time at Enterprise Foods, I was in charge of ordering stock from a forecasted system each day, with regards to wastage levels, which were also analysed by myself. I held close relationships with our suppliers, and assisted on any queries they had, in regards to systems or ordering. I was also solely responsible for the claims documents and processes received from depots, I had to use data analysis skill's to study our purchase orders against stock count, then conclude their claim.