Kelly Barrett

Truth{set} is a data intelligence company, focused exclusively on validating the accuracy of consumer data. We help our enterprise clients build trust in data, and improve the performance of any data-driven decision. In a start-up, you do it all. At the moment, I'm part-BD, part-partnerships, part-sales, part-marketing, part-product, and full-time having a blast.

LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love. Leading a team of talented product marketers, we focus on setting our products up for success in the marketplace, making them useful for clients, and analyzing the market to see where LiveRamp should go next to serve the ecosystem.

Building upon the previous role and accomplishments, focus narrowed to work with the big publisher/data platforms from both a partnership and revenue/sales perspective. In addition to the previous responsibilities, $21M of revenue and 5 sales team members came under purview. Into Q3 2018, the team was hitting sales goals, while continuing to build solid relationships with the major platforms in the industry. In addition, responsibilities included data acquisition of SmartTV assets, as well as continued efforts into acquiring granular demographic data sources. With regards to GDPR and consumer data rights, daily stand-ups on third-party data governance and proper usage, with CTO, COO, and EVPs were led in tandem with dedicated analytics and legal support, creating a process for data mapping and the framework for handling of incoming and out-going data, and the process while in-the-house. Notable/public partnerships listed.

Grassroots organization providing networking (internally and externally), and learning opportunities to assist in career and personal development.

Developing a new organization, the role sprung from the question of: "whatever happened to *that* partnership?" The organization was responsible for four key areas across comScore: ...finding, developing and maintaining intelligent partnerships, through upfront vetting of the opportunity, as well as continual review, with goals towards revenue, client solutions, & product integration ...management of over 150 partnerships, with an eye for expansion of the relationship ...mergers, acquisitions, divestitures, and the management of the after-activities ...corporate activity that did not squarely fit into one area of the company, but benefited the overall comScore vision, (SWAT team mentality, setting swim-lanes for various teams that range from marketing, finance, legal, sales, service, product, and then project managing the effort towards defined and agreed upon goals) Accomplishments: ...reporting directly to the c-level within comScore, oversaw 6-10 employees at various levels, working with every corner of the organization ...organizing and discovering 10+ years of partnerships inked at comScore, to review and determine the profitability and health, shoring up financial and legal matters of all partnerships, whether they be non-monetary exchanges, revenue share, reseller, etc. ...bettering relationships in the digital space, including Facebook, Google, Snapchat, Yahoo/Oath, Twitter, LiveRamp/Acxiom, Experian, Adobe, etc. Publicly disclosed partnerships listed.

Annual company wide award, nominated by peers, and approved by Executive Leadership. Description: A Leader in Action inspires us to stretch ourselves and our contributions. In daily acts, large and small, this leader champions the team and supports individual's ideas. They take juicy projects, take down barriers, hold us accountable, and celebrate our successes, while actively seeking and listening to feedback, and taking responsibility for their impact on others. This is a leader who creates leaders, and their actions are core to the company culture.

Leading a team of highly specialized client service individuals, clients received the direct support to assist them with comScore's newest products that focused on measuring mobile audience sizes/metrics, advertising strategies, and consumer behaviors. At this point in time, the team acted as a product management team due to the skills gained about the mobile ecosystem, and developed Mobile Metrix (MoMx) and the flagship product of Media Metrix Multi-Platform (MMX MP), launching them into the market and iterating on product features and direction. Responsibilities: ...managing all client accounts (300+), working daily with sales team members, on new sales and renewals ...ensure that clients were renewing products due to excellent training, engagement, high utilization, and clearly seeing value ...developed and managed custom solution projects ...preparing clients for the transition of a mobile-siloed ecosystem, to one that broke down barriers and moved to multi-platform and video-centric

Utilizing comScore and third-party partner's massive consumer databases, I led a team focusing on Financial, Telecom, Pharma, Digital Publishers, Advertisers and their agencies, as well as Mobile-first clients, to uncover the why of behaviors seen passively. Responsible for: ...managing a large team, across offices, and collaborating with various teams, for client engagements, ...being a subject-matter expert during the sales phase with clients ...initiating the demand and requirements for comScore to bring their Brand Survey Lift product into measuring mobile advertising, via creative new methodologies and partnerships ...ownership of MobiLens and development of Tablens, when comScore acquired M:Metrics, both measuring the who, what, how of the mobile markets domestically and internationally

Through consulting with clients, gathering marketing plans, data and advertising spend, developed market mix models using time series analytics and optimization forecasts.

Began as an Analyst, moving quickly to Sr. Analyst, while working on major accounts including Toys 'R Us, Mercedes Benz N.A., USTA, and many more. Developed to managing a team of analysts, conducting CRM surveys and programs, analyzing massive quantities of quantitative attitudinal data, and presenting to clients. In addition, in-person focus groups were of concentration, managing start-to-end logistics and results.