Kelly Craig MA

Manage all marketing, design and communications for the philanthropic arm of Saint Peter’s Healthcare System. • Construct and implement a strategic annual marketing plan that supports the fundraising priorities of the healthcare system • Oversee the Annual Fund program implementing new marketing strategies and increasing support by 25% • Serve as the Foundation’s Graphic Designer, designing mailings, invitations, forms, web banners, social media assets, and more • Manage the web presence of the Foundation, growing online giving by 645% • Oversee email database and produce at least one email per week with an average open rate of over 20% • Create and manage the Foundation’s social media presence, producing static posts, short and long form videos, blog posts and stories • Implement and oversee a paid advertising strategy utilizing Facebook and Google Ads • Monitor all marketing efforts to ensure effectiveness and make changes as necessary • Lead video productions including patient stories, clinician spotlights and community event overviews