Kelly Gyenes
About
Kelly Gyenes is from Seattle, Washington, United States. Kelly works in the following industries: "Internet", "Marketing & Advertising", "Market Research", "Information Technology & Services", and "Broadcast Media". Kelly is currently Product & Customer Insights Lead, Customer Experience Strategy, Amazon Digital at Amazon, located in Seattle, Washington, United States. In Kelly's previous role as a Product Lead, WW Kindle Enterprise Publishing Portals & Privacy Owner, Books at Amazon, Kelly worked in Seattle, Washington, United States until Nov 2020. Prior to joining Amazon, Kelly was a Product Lead, Entertainment Advertising Solutions at Amazon and held the position of Product Lead, Entertainment Advertising Solutions at Seattle, Washington, United States. Prior to that, Kelly was a Director of Product Management, Emerging Platforms & User Data at CNBC, based in New York City Metropolitan Area from Jun 2017 to Mar 2018. Kelly started working as Senior Product Manager, CNBC Digital at CNBC in New York City Metropolitan Area in Mar 2015. From Aug 2013 to Mar 2015, Kelly was Product Manager, CNBC Digital at CNBC, based in New York City Metropolitan Area. Prior to that, Kelly was a Associate Director, Brand Strategy, Portfolio Lead at Resource/Ammirati, An IBM Company, based in Columbus, Ohio, United States from Jan 2013 to Jul 2013. Kelly started working as Associate Director, Social Media & Marketing at Resource/Ammirati, An IBM Company in Columbus, Ohio, United States in May 2012.
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Kelly Gyenes's current jobs
Products and initiatives spanned: Digital Products & Services • Customer Research • Data Analysis • Product Strategy • Customer Experience (CX) Strategy • Business Trends & Strategic Analysis • Audio • Music • Podcasts Additional Amazon Activities: Active volunteer with Amazon in the Community programs. Safety Ambassador.
Kelly Gyenes's past jobs
Drove the publisher experience roadmap, which included launching and growing new global services for Kindle publishers, defining the overall product and experience for enterprise customers, and partnering with development teams on critical feature developments. Served as the Privacy Owner for the Books & Kindle Content Acquisition business organization, guiding forward privacy initiatives across 13+ teams. Additional Amazon Activities: Inclusion Bar Raiser. Safety Ambassador. Products and initiatives spanned: Publisher Portals • Content Ingestion • eBooks • Privacy • B2B Digital Products & Services • Catalog
Focused on making Amazon a “must buy” for the Entertainment advertising category by connecting the Amazon customer journey with Entertainment advertising experiences that delight customers and help movie studios and TV networks launch the next box office or ratings smash. Products and initiatives spanned: Advertising Tech • Display Ads • Video Ads • Sponsored Ads (Search Ads) • Custom Campaigns • Ad Tests
Led the strategic product management and delivery of scale solutions and innovative digital experiences on emerging platforms that extend access to CNBC’s content and special features. Products and initiatives spanned: Conversational Interfaces (Amazon Alexa and Google Assistant) • Voice User Interfaces (VUI) • Podcasts • Audio • Platform APIs and Services • User Data • Identity & Access Management (IAM) • Privacy • User Management • Market Data • Personalization • Video • Streaming Media Player Apps (Roku) • Over-The-Top (OTT) Apps • User Research
Products and initiatives spanned: Personalization • Platform APIs and Services • User Data • Identity & Access Management (IAM) • Privacy • User Management • Market Data • Mobile Web • Desktop Web
Products and initiatives spanned: Mobile Apps (Android) • Mobile Web • Desktop • Web User Data • Identity & Access Management (IAM) • Privacy • User Management
Developed and delivered consumer insight-driven solutions to propel e-commerce sales, elevate brands, and enhance marketing effectiveness for clients. Leveraged marketing and social media expertise to guide CPG, retail/e-commerce, and technology clients toward profitable campaign executions and strategic marketing channel expansions. Clients included: Gillette Venus • Clairol • Herbal Essences • P&G's direct-to-consumer eCommerce (PGeStore.com) • Head & Shoulders • Bush’s Beans • Shaw Floors • Fancy Feast • Tidy Cats • DiGiorno Pizza • Autodesk • Bellybar • Victoria’s Secret VSX Sport • Kohl’s
Led innovative digital product initiatives from concept through launch and performance delivery to support sponsorship and fan engagement objectives of the business and sport. Products and initiatives spanned: User Generated Content Initiatives on Desktop Web • Digital Experiences Leveraging Social APIs/Technology • Core Infrastructure/User Data • Custom Advertising/Sponsor Solutions • Social Media Platforms and Plugins (Facebook, Twitter, GetGlue)
Crafted multimillion dollar global growth strategies for executives in the Consumer and Mobile Business Units as a participant in Dell’s inaugural MBA Consumer Marketing Rotation Program. Projects spanned: Business Case Development (Products, Company Initiatives) • Market Potential, Operational, and Financial Feasibility Assessments • Regional/International Retail Sales Strategy • Partnership Engagement Structure Evaluations
Provided business and product analytical support to the Content and Portal Revenue Generation and Corporate Strategy teams as part of this prestigious summer leadership program for top MBA students. Projects spanned: Business Case Development (Digital Products, Corporate Strategy Initiatives) • Business Analysis (Financial, Competitive, Marketing, Customer, and Operational) • Digital/Online Product Analysis • Digital Content Strategy • Retail Strategy • Innovation Leveraging Intellectual Property
Demonstrated initiative, high performance, and aptitude in learning and delivering media production elements across television and online mediums resulting in an accelerated promotion path from entry-level studio worker to producer in two years. Entrusted to lead control rooms through live productions and breaking news. Responsibilities spanned: Editorial Leadership • Online News Production • Live Television Control Room Production (Editorial & Technical Roles) • Studio Operations • Editorial Planning & Show Prep • Newsgathering/Media Operations • Writing & Reporting • Audio and Photo Editing for Interactive Reports