Kelly Nix MBA

Managing multiple medical device product lines in the animal health industry; collaborating with development team, marketing team, inventory managers, and national sales force to generate sales growth year over year Identifying product segments within surgical suture line; analyzing sales and developing marketing plans for each segment utilizing effective marketing channels Identifying target customer and designing promotions base on customer needs; forecasting inventory, collaborating with marketing team, and supporting sales force to meet or exceed goals Partnering with development team through the development process; providing knowledge and experience in the animal health industry, conducting market research, and incorporating user feedback Reviewing potential additions to the product line; researching market, forecasting potential sales, and designing marketing plan Designing product complaint protocol and database to track each submission, analyze results and track trends for correlating issues; collaborating with purchasing agent and manufacturers to resolve inventory issues Promoting product advantages and benefits to national sales staff in order to maintain mind share among sales force; designing sell sheets, product literature, and other support material used to build new customer relations and support existing accounts

Experienced in managing multiple department employee schedules, attendance and payroll needs, managing 17 employees; customizing labor efficiently between employees to maximize each employees’ specialty(s), reducing overtime by 48.1% within the first 24 months of management Developed and implemented introductory training program, complete with instructional videos and quizzes, and an in-house Quality Control Phone Service Assessments for receptionists, used to train entire reception department to award winning excellence and increase word of mouth referrals by 92.9% Developed and implemented customer service payment plans, including management software integration, payment collection system, and marketing plan, helping to increase total revenue sales by 20.3% Researched product/service sales statistics; redesigned and implemented JIT inventory ordering system, reducing inventory costs by 14.3% Conducted research and presented information on branching out into the online market and broadened firm’s online presence by multiplying online reviews, email communication, and website search results; launched and managed online store and information portal, increasing annual new clients referred by the internet from 5 new clients to 43 new clients Designed and implemented client/patient handouts explaining blood work needs for long term medications and departmental forms and charts that integrate with management software to automatically provide customized patient information and procedure plans, helping to increase In House Laboratory sales by 24.2% Developed and implemented accounts receivable audit and collection process effectively disrupting an increasing trend in accounts receivable and decreasing accounts receivable within first year of implementation