Kelsey Christenson

Currently handling general e-commerce business operations, customer service, website management, and marketing strategy. Marketing Strategy •Create and maintain a brand that is attractive to discerning pet owners, with heavy focus on the adventure and outdoor lifestyles •Utilize social media to drive traffic to website and promote positive word of mouth •Manage a brand ambassador program to gain recommendations and high-quality content •Publish blog posts optimized for search engines to increase traffic to website organically •Social Media Marketing -Created branded hashtags: #caninehabits #thatcaninelife -Average weekly follower increase for 2017: 75 -Grown business account to 10,500+ followers and supporting account to 10,500+ followers (as of April 2018) -Use a 70/30 approach for customer content to product content Products and Sales •Developed cost-saving tactics and pricing strategies to achieve an average profit margin of approx. 72% •Regularly create and update designs to increase repeat sales •Minimum of 22% YOY growth since opening in 2011 and on track to surpass total annual 2017 sales by the end of June 2018. Customer Retention •Always aim to over deliver to provide customers with the best products and customer service •Utilizing phone, email, and social media to stay in contact with customers •Email marketing to recapture abandoned sales and to update existing customers of sales, promotions, and new products •Launched new reward program in early 2018