Kelvin Ellison

Harrison and Clough, Ltd Keighley, West Yorkshire Commercial Director 01/2014 – 12/2018 Directed and oversaw company sales and margin targets. Managed the external sales force, internal sales functions, and supported reviews. Developed and implemented the company sales marketing strategies. Identified opportunities to improve efficiency, reduce costs, and run lean operations. Maintained and established new relationships with key customers. Researched and analysed the market to maintain competitiveness in pricing while upholding high margins. Conducted COS analyses and ensured effective budget administration and management of stock and product availability. Key Accomplishments:  Increased gross margin in 2018 by 4%.  Maximized profitability by maintaining Price lists, product competitiveness, and seizing opportunities in within margins.  Grew Revenue to a Company high of £38M from £25M  Reduced costs £1.2M by implementing and managing a project focused on saving company funds. Utilising Six Sigma techniques  Reduced labour costs and saved resources by cutting staffing by 50%.  Oversaw the integration of a new phone system that allowed call routing and promoted flexibility and control for customers.  Grew and Maintained – Key Customers from £2M to £5M & Maintained over 10 year period  Improved and maintained sales targets through effective planning Circa £30M