Kerhyl Gantt
About
Kerhyl works in the following industries: "Internet", "Marketing & Advertising", "Sporting Goods", and "Sports". Kerhyl is currently Global Marketing Lead | Amazon Prime Video at Amazon. In Kerhyl's previous role as a Senior Director, Brand Marketing - North America Men's at Nike, Kerhyl worked in until Sep 2021. Prior to joining Nike, Kerhyl was a Digital Brand Director: Jordan Brand at Nike and held the position of Digital Brand Director: Jordan Brand at Beaverton, Oregon. Prior to that, Kerhyl was a North America Brand Director at Nike, based in Beaverton, Oregon from Jan 2018 to Jul 2019. Kerhyl started working as North America Retail Brand Director at Nike in Beaverton, Or in Dec 2015. From May 2013 to Dec 2015, Kerhyl was West Regional Brand Manager at Nike Inc, based in Los Angeles. Prior to that, Kerhyl was a Global Associate Brand Manager at Nike, based in Portland, Oregon Area from May 2011 to May 2013. Kerhyl started working as North America Brand Marketing Specialist at Nike in Portland, Oregon Area in Jun 2009.
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Kerhyl Gantt's current jobs
Kerhyl Gantt's past jobs
Lead the Men’s North America brand vision, strategy and end-to-end consumer journey to drive growth and energy with Men’s consumers who are engaged in and inspired by sport.
DRIVE BRAND PERCEPTION, CONSUMER JOURNEYS AND BUSINESS INITIATIVES ACROSS THE DIGITAL ECOSYSTEM Responsible and accountable for how the Jordan Brand shows up across the digital ecosystem in North America, how consumers engage with and perceive the Jordan Brand online, and the execution and strategy of key brand, product and business initiatives that support Jordan’s $3.3B business.
CREATE CURATED CONSUMER-CENTRIC JOURNEYS that increase brand equity, drive long-term brand affinity and create, serve and retain demand for products through the following touch points: //Digital Marketing: ecommerce, mobile, social, performance and membership //Traditional Marketing: retail, print, media, influencer and event marketing Category: Women's and Men's workout apparel and footwear
CRAFT THE BALANCE BETWEEN TRANSACTIONAL AND EMOTIONAL EXPERIENCES across the online and offline marketplace by leading a team to build and execute retail marketing strategies that ensure the following: //A positive ROI for a $1.2B Men's Training business //Impactful omni-channel marketplace experiences across e-commerce, mobile and experiential destinations //Brand enhancing experiences across 375+ brick & mortar, wholesale, direct to consumer and factory store retailers Categories: Men's workout apparel & footwear, EQUALITY campaign & NBA All-Star Game 2017
MAKE OUR GLOBAL BRAND FEEL LOCAL by localizing our global brand strategies to fuel consumer demand for a $300M territory business and leading a team to concept, develop and execute integrated marketing campaigns across the following: //E-commerce: Piloted a brick and mortar .com retail test case that developed a format and strategy for one-to-one retail service. This pilot surpassed conversion projections by 30% and avg time shopping by 60%. //Partnership Marketing: Developed integrated marketing programs with USC Trojans, San Francisco 49ers, Dodgers, top high school programs and the East LA community to increase brand equity with high school athletes and the hispanic consumer. //Grassroots Marketing: Launched an integrated grassroots territory marketing initiative that re-set the global brand position, served as the blue-print for nationwide executions and earned a budget increase by 25%. //Influencer Marketing: Partnered with national tastemakers such as Michael B Jordan (actor), Madsteez (artist) and Wale (performer) and many more to form a sport league that extended the brand into pop-culture. This experience resulted in 8.6M Instagram impressions 7.9M Twitter impressions.
DEVELOP LONG-TERM STRATEGIC VISIONS AND PLANS that re-set a categories brand identity and aided in the launch of a $1.1B 5-year licensing NFL Deal by working on the following: //Integrated Marketing: integral team member who launched the Nike X NFL partnership by building, from the ground up, an initiative that included the largest media launch in company history, the reveal of 32 teams’ newly designed products, retail destinations, t.v. campaigns, league deals and player creative. //Product Marketing: Partnered with product and design teams to develop brand communication and story-telling strategies that aided in an apparel sales increase of 16%, to $4.74B, in the contracts first year. //Sports Marketing: Revamped the formula for the sports marketing pitch which resulted in tier 1 athletes such as Matt Kemp, Calvin Johnson, Ryo Ishikawa, Rory Mcliroy and Alex Ovechkin signing an exclusive endorsement deal with Nike, Inc.
DRIVE INTEGRATED X-FUNCTIONAL MARKETING PLANS by partnering with regional marketing teams, product development and merchandising to lead and execute product launch plans for limited products that were focused on Manny Pacquaio, NFL Draft, EA Sports and the Madden franchises.
INTEGRATE MARKETING INITIATIVES INTO WHOLESALE DIGITAL PLATFORMS and develop microsite plans for footlocker.com and finishline.com
// Assist in managing and creating corporate marketing in-game promotions for the Washington Wizards. Researched and identified potential corporate sponsors in a variety of league-wide categories