Kerry Fly

-Manage eleven premium vendors; including Under Armour, Land’s End, Crocs, Southern Tide, Lacoste and Life is Good. -Formulate strategies for flash sale events for assigned vendors. -Advise vendors on assortment, pricing and focus for all flash sale events. -Purchase and manage product inventory at all Zulily fulfillment centers.

-Manage over 35 Sears.com Marketplace sellers. -Drive the placement of products in various promotional programs; including Deal Heist, Deal of the Day, Shop Your Way, Holiday and Seasonal opportunities. -Advise sellers on pricing, assortment, listing development and sku base. -Recruit high potential sellers for the Sears.com Marketplace Managed Account Program.

-Directed efforts in expanding the licensed hard goods business into the mass, online, budget and general merchandise retail sector. -Creating category management solutions for the retail sector; including assortments, price points and brand strategies. -Manage the entire customer relationship and product presentation process.

-Managed a thirteen member marketing, purchasing, sales, customer service and creative art team that are an industry leader in the licensed apparel and home goods industry. -Key contact and assisted in managing the licensing relationship; including all sales reporting and projections. -Formulated Trevco’s sales strategy on over 450 licensed apparel properties; Including DC Comics, Jurassic Park, DreamWorks, Sesame Street, Star Trek and many more. -Spearheaded sales efforts and placement at top tier retail accounts; including FYE, Spencer’s, Wal-Mart, AAFES, GameStop, Amazon and Target. -Managed the event assortment creation process for online retail customers like Zulily.com and Nomorerack.com.  Worked closely with Amazon Marketplace customers to assure that they featured the strongest Trevco products.

-Responsible for the management of all warehouse operations, resulting in the processing of over 100,000 units per month for the retail and online marketplace. -Manage the daily activities of over 20 warehouse employees. -Set-up all business operations; including the negotiation and establishment of vendor contracts. -Leads all retail sales and the development of account specific assortments. -Heavily involved with online retailers like Amazon, E-Bay and Big Lots.

-Managed a nine person purchasing and marketing Team. -Determined pricing and assortment direction of products being sold to the NEXcom, AAFES, Marine Exchange, Shopko and Pamida. -Responsible for over $180 millions in sales to Eurpac Customers. -Managed the productivity and viability of over $15 million in inventory. -Developed promotions and marketing plans that netted Eurpac over $2 million in Co-operative advertising funds. -Instrumental in Eurpac gaining a $50 million DVD business at AAFES in 2008 which consequently led to Eurpac being awarded a $180 million console game Software contract at AAFES. -Contributed to Eurpac securing an audio distribution contract at Shopko and Pamida in 2008.

-Responsible for $500 million in sales through a four member Audio Category Management Team. -Executed exclusive product offerings at Wal-Mart; including Nickelback, Kirk Franklin and the NOW series. -Developed a new release distribution strategy that accounted for a 30%+ sell-off percentage for release week. -Negotiated special pricing for Wal-Mart's $9.72 Audio program, resulting in a 100%+ increase in Catalog sales. -Lead a team that obtained licensed titles by Tommy Lee and Sinead O'Connor.

-Responsible for $400 Million in Audio volume through a three member Audio Category Management Team. -Increased market share to 40% on Handleman distributed Rock/Pop titles sold into Wal-Mart. -Developed a Warped Tour promotion for that increased Wal-mart's presence in the Alternative Audio Market.

-Responsible for Handleman's $300 Million Country Audio Category. -Developed positioning programs for the Gospel and Christian Categories that netted Handleman over $150,000 in Co-op funds. -Increased Handleman's market share in the Gospel Category from 4% to 8%..

-Responsible for all purchasing in the Christmas, CCM, Gospel and Bluegrass categories. -Developed a Bluegrass Advertising program that netted Handleman an additional $50,000 in Co-op funds. -Increased Handleman's Bluegrass audio market share to 38% of Wal-Mart's sales in the category.

Responsible for coordinating with Regional Marketing Managers on localized assortments and promotions for Wal-mart and K-mart, as well as product support for all artist instore appearances, including Toby Keith, Jessica Simpson and Kenny Chesney. Selected for membership on the "Channel of Choice" Team that resulted in the upgrading of Handleman's replenishment and new release benchmarking system.

-Accepted into Handleman's Executive Candidate Program. -Spent time in multiple departments; including finance, operations, purchasing, IT, merchandise planning, operations and Human Resources.

-Responsible for managing audio replenishment for Shopko, Bradlees, Hills, and Pamida accounts. -Assisted the assortment manager in all product decisions.

Responsible for merchandising audio, video, books, and computer software at Handleman serviced Wal-mart, Kmart and Meijer accounts.