Kerry Lee Perry

At Vheda Health, lead the strategic marketing efforts to drive growth and expand our impact in delivering virtual health solutions to underserved populations, particularly end-to-end solutions in Maternal Health and Chronic Care. Oversee brand development, market positioning, and digital and community engagement initiatives to amplify Vheda’s mission of empowering individuals to live their best lives. By cultivating strategic alliances and leveraging innovative marketing strategies, aim to enhance member outcomes, improve healthcare access, and support the company’s rapid expansion in transforming health equity.

As a healthcare marketing consultant serving in a Chief Marketing Officer capacity, led the strategic direction and execution of key marketing initiatives, focusing on driving business growth, enhancing profitability, and strengthening brand recognition for healthcare organizations. Sample Consulting Partnerships: Vheda Health – Provided strategic marketing consultation to Vheda Health, leading the development of the company's new branding and market positioning, helping solidify its identity as the leader in virtual health engagement. Focused on executing marketing strategies to enhance member engagement, improve ROI, and align initiatives with key state health plan objectives. Implemented brand positioning efforts to drive awareness and support business growth within the Medicaid and Medicare populations. Glytec – Led marketing initiatives for Glytec, a provider of diabetes and insulin management software, to support their leadership in diabetes care. Developed comprehensive strategies centered around the CMS mandate for electronic clinical quality measures (eCQMs), expanding hospital partnerships, and positioning the company as a key player in the evolving healthcare regulatory landscape.

Evolent Health acquired IPG in August of 2022.

Forbes #5 Most Promising Company and leader in Device and Surgical Cost Management solutions for the leading health plans across the country. Marketing: As a key member of the Executive Leadership team, responsible for overseeing planning, development and execution of the Company's strategic marketing and business initiatives. Successfully generate revenue and increase profitability through integrated digital and non-digital marketing strategies, utilizing a combination of market research, industry expertise, pricing, product marketing, marketing communications, lead generation and public relations tactics, heavily supported by data and analytics. PMO: Led design and infrastructure build-out of completely new Project Management Office within the organization. Formation has allowed organization to identify and drive results for the top company initiatives with ownership, connectivity and management of key initiatives and metrics to achieve financial and operational results.

IPG, Forbes #5 Most Promising Company and leader in Device and Surgical Cost Management solutions for the top health plans in the country. Senior Executive Team member. Built out Company marketing capability and infrastructure from the ground up. Responsible for providing strategic direction for creation and implementation of successful strategic marketing plans and integrated product offerings to provide innovative market-driven and value added solutions that increase revenue and profitability. Launched IPG Savings Opportunity Assessment Calculator generating leads from 27 of top 30 prospects, representing $62M in revenue. Developed & commercialized market-leading Analytical Product Platform (2013 Intel Innovation Award), resulting in a 21% revenue increase. Managed Executive and Customer Advisory Boards to ensure candid market feedback mechanism for evaluation of messaging and products. Catapulted IPG Brand Awareness and Credibility through multitude of awards, speaking opportunities and third party endorsements. Results: Awards: Named Forbes #5 Most Promising Company, TAG Top 40 List, Technology 200 Award, Georgia Fast 40 Award (2x), Pacesetter Award (x4), CFO of the Year Award, Inc. 500|5000 List of Fastest Growing Private Companies for Sixth Consecutive Year, CIO of the Year Award, Tech 200 Winner, 2012 Inc. Hire Power Award, Ragan’s #1 Best Website in Healthcare Award Winner. Secured several exclusive speaking engagements (Becker's, CASA, AHIP, WHCC, and Blue National Summit). Secured national viewership and third party endorsement of IPG by key customers through the Fox and CNBC News Segment. Assisted in securing company fundraise through speaker opportunities, briefs, presentations – SEMDA, Front page Atlanta Business Chronicle article, Wall Street Journal, Dow Jones article.

Develop, define and execute marketing strategy and related sales goals as well as lead multi-functional teams in securing/managing strategic partnerships; deliver strategy and solutions presentations, demonstrating ROI and articulating key differentiators to cultivate new business, increase brand awareness. Negotiated six strategic Group Purchasing Organization partnerships, resulting in largest historic sale of $6.2M - 27 HCA sites. Implementation of Marketing and Sales plans for six strategic partnerships led to generation of >800 leads and sales to 40 sites.

Implemented high-level marketing and business relationship strategies while also completing large-scale performance improvement initiatives to increase the efficiency of the firm in support of entire business unit; designed automated, multi-functional pricing models to calculate price, manage projects, and demonstrate profitability for clients; created sales prospecting tools; established coaching/development programs; drove market research, product marketing, and messaging to drive negotiations; managed key partnership, generating $7.3M revenue.

Managed Marketing and Sales of Healthcare Services to C-suite, exceeding individual and group sales goals of $8.5M and $24M respectively by 12% in Year 1, and 26% in Year 2; simultaneously managing entire sales cycle and developing solution marketing plans for key-decision makers; served as business alliances liaison between Marketing, Operations and Sales. Ensured business objectives and strategic goals were met through development, adoption and execution of marketing communications strategy, integrating and developing multi-touch email, web and print campaigns, including, budgeting, production, copy writing, overseeing design and layout, printing, webinar production, list coordination and employing measurement metrics and follow up.