Kevin Hoover

Piloted commercial marketing for #1 flavored U.S. carbonated soft drink with $5B+ in retail sales, bringing innovation and programming to life across all channels via customer and division collaboration. Empathetic leadership and team empowerment created a high-performing functional culture where individual talents shine. • Launched $1.5B in 3-year retail new product sales, including #1 2021 beverage innovation Major Melon at $235MM and #1 2022 CSD innovation Spark at $159MM, along with $540MM+ in 2020-22 Limited Editions. • Future-proofed brand through 2020 $166MM Dew Zero Sugar launch, accounting for 82% of total Flavored CSD Zero Sugar category growth by appealing to new and lapsed users seeking better-for-you options. • Steered successful annual joint business planning with enterprise customers, ensuring Dew’s biggest bets core to strategic retailer plans, including Walmart, Kroger, Dollar General, Target, 7-Eleven and Circle-K. • Solidified team business proficiency via augmented scorecards, period reviews, and performance analysis, identifying actionable optimizations that fueled TM to surpass 2021 and 2022 revenue targets. • Mentored and promoted talent while strengthening bench via creation of 40+ leaders across 17 years of UPenn recruiting.