Kevin Hwang

AllyO Acquisition • Manage a rockstar team across marketing and sales development spanning ABM, review sites, paid channels, display ads, partnership, webinars, email, organic • Manage relationship with SDR agency and worked closely with five delivery managers and 30 SDRs • Build framework for ABM including target account selection, onboarding ABM tools, and build personalized SDR cadence • Increase first to second call conversion by 160% by establishing an ideal account profile, ideal customer profile, competitive intelligence and value-driven messaging • Work closely with sales, customer success, product and sales development to provide enablement collateral (e.g. blogs, case study, one-pager) to push conversations for both new logo and expansion opps • Mentor and provide guidance to those on my team both on marketing and sales development of best practices and “out of the box” approaches to solve the challenges they face • Strategize with leadership using data-driven insights on how to continually optimize areas of opportunities and provide recommendations on how to storytell our value to our target audience

• Launch digital marketing campaigns to drive traffic to the website through channels including content syndication, paid media display ads, retargeting ads, webinars, nurture/drip sequences and text ads • Own the entire process of building and formatting display ad creatives, writing ad copy, segmenting the appropriate target audience, optimizing ad performance and measuring success • Build, scale and automate email nurture infrastructure in Marketo, write compelling and concise email copy as well as craft relevant memes/gifs in the email body to increase CTR by up to 200% • Partner closely with content syndication vendors to target audiences with relevant assets and build automation programs in Marketo for content syndication sequences • Work cross-functionally with sales, sales development and brand to launch innovative account-based marketing campaigns to engage target accounts with direct mail tactics and personalized outreach • Strategize with the international team on global campaigns and tactical execution across each specific region in EMEA, LATAM and APAC to drive increased brand awareness

• Leverage BrightFunnel, Salesforce reporting and pivot tables to identify quarterly top performing campaigns and make data-driven decisions on how to invest marketing resources moving forward • Set up Account Based Marketing by leveraging tools such as Engagio’s Engagement Minutes to score accounts and identify “Enterprise Top 60 Accounts” to target with personalized direct mail campaigns • Refine lead scoring in Marketo to ensure points and thresholds are consistent across paid, web, social and event campaigns so that the SDRs are passed along highly engaged prospects • Create a SLA automated alert system in Salesforce to continually ensure all new MQLs are followed up within two business days • Work closely with sales development in selecting target prospects and crafting highly personalized outreach cadences and programs to garner responses/meetings from decision makers/influencers • Partner with Data Protection Officer to proactively ensure marketing infrastructure, database and landing pages are compliant with GDPR

• Spearheaded all aspects of direct mail campaigns (ideation, SDR messaging and execution), driving up to 32% positive response rate and 10% into meeting from previously untouched tiered accounts • Launched campaigns to re-engage target prospects, resulting in 80% turning into meetings for sales team • Led efforts with SDR team to craft highly personalized ABM campaigns to generate conversation with decision makers and influencers of targeted accounts • Generated traffic to RevJet’s website by writing corporate blog posts, defining messaging used, building landing pages and writing PPC ads via AdWords • Provided strategic direction to CRO for territory mapping of AEs as the team expands internationally based on criterias such as number of tiered accounts geographically and digital ad spend • Onboard and prepared training docs for SDRs, AEs, Solution Engineers and Business Executives • Administered and evaluated current and new technology platforms (Salesforce, Hubspot, Salesloft, LeanData, Clearbit, Thrive, Google platforms, Workbench, Zoom) • Built processes, workflows and infrastructure for each of the technology platforms used to streamline and automate manual data entry as well as ensure all platforms work cohesively • Created and iterated reports and dashboards in Salesforce and Hubspot to provide insight and overview of marketing, sales and SDR activities as well as multi-touch pipeline attribution • Automated alert systems in Salesforce, Salesloft and Hubspot when an event is triggered

•Defined the project scope with our client in South Africa and became a point of contact to ensure an open channel of communication was achieved and high-level deliverables were made •Conducted primary and secondary research via Qualtric surveys and industry reports to understand the consumer’s behaviorgraphic and psychographic and market trends respectively •Developed and presented a go-to-market campaign strategy for the client’s product detailing channel strategy, competitive analysis, social media strategy and international expansion