Kevin J M

B2B software platform streamlining restaurateurs’ purchasing, ordering, receiving and inventory processes - Owned cross-functional development of strategic and tactical project execution plans in support of Simple’s omni-channel B2B product marketing. - Expertise in creating, managing, and optimizing digital experience & advertisement for various customers using various Content Management Software Drupal, WordPress etc. - Managed all types of graphic design from wire framing websites, designing mobile app interfaces, crafting social media posts using Canva.

Restaurant empire founded by Michelin-starred Celebrity Chef Michael Mina - Delivered and executed upon integrated omni-channel marketing strategy and content distribution calendars. Acted as liaison between internal stakeholders, partners and vendors to ensure timely rollout of marcom deliverables. - Monitored brands’ social media channels with regard to engagement, community growth and reputation management. Coached managers on branded content calendar management. - Spearheaded development MINA Recipe Exchange, a proprietary, cloud-based corporate application. Redesigned and re-architected the UX and XD, working with external vendors. Created a U.S. patented menu and recipe approval system with CMS interoperability, netting a 15% YOY cost savings. - Project managed and directed copywriting, graphics design, photography and videography projects, and delivered on external and internal content requests. - Drove conversion which utilized UTM pixel tracking via re-targeted ad campaigns across web and social media.

Criminal Defense Attorneys - Brought on by owner of a criminal defense law firm to develop new business, leading to significant revenue increases. - Implemented a new go-to-market plan to drive new business to the firm. Identified target consumers and built marketing strategy to correspond with programs devoted to increasing business. Attracted new business through a variety of channels using targeted campaigns and measuring results.

Anderson Valley Boutique Winery - Top achiever in marketing industry-leading direct-to consumer sales model. - Responsible for culinary development and copywriting for recipes paired for quarterly wine releasees to website and print marketing channels along with collateral designed to increase revenue.

- Delivered state-of-the-art 360º contract web design and development services to clients.

Gigabit Ethernet Service Provider - Responsible for digital strategy, cross-functionally communicated with internal stakeholders, and drove project timelines according a quick-paced startup critical path. Managed several partner and vendor relationships to deliver collateral according to strategic goals. - Implemented branding and marketing deliverables for corporate website, led creative content development, and lead generation-focused SEO and SEM.

OSP Telecom Startup - Implemented go-to-market digital marketing strategy across all channels, built out marketing strategy, accountable for partner/vendor relationships. - Developed assets and collateral for several concurrent national service rollouts, ensured all marketing collateral launched exactly according to each property’s critical path milestones.

Marketing Services Collaboration SAAS - Drove omni-channel marketing strategy within a fast-paced startup environment. - Responsible for website, SEO, retargeted ad campaigns, trade show collateral, ensured all assets were delivered timely, and always conformant to brand style. - Utilized internal team to take charge of UX/UI design iterations of the software app, worked cross-functionally with the engineering team to develop and refine XD.