Kevin Jackson

Currently oversee all marketing, communications, and branding for all three businesses: Fringe Benefit Group, The American Worker and The Contractors Plan. Created and manage marketing team tasked with developing robust marketing capabilities and increasing revenues. • Created and currently supervise internal marketing department consisting of project managers, digital marketing managers, print and web designers and event marketing specialists • Manage all print and electronic creative design and direction • Brand ownership and the development of strategies and related projects for 3 business lines and multiple sales regions • Oversee all online marketing activities including multiple websites, SEO, PR, social media and online marketing • Manage marketing technologies including large scale CRM and marketing automation selection, implementation and ongoing support • Channel partner and vendor coordination and management • Responsible for overall departmental budget and planning • Develop analytical reporting on marketing effectiveness which guides future strategic direction