Kevin M Sloan

I manage Descript's affiliate program, from budget and forecasting, program performance, partner management, campaigns, reporting, operations, and strategy. I also manage all things influencer, with a focus on LInkedin and Youtube content creation. I've helped onboard and launch dozens of UGC and Though Leadership Linkedin content and partnered with a variety of Youtube creators to drive customer acquisition. Helping launch and own the Descript Enterprise marketing channel Manage a variety of creative marketing campaigns, including sourcing and content creation for our OOH Ad campaign in San Francisco. Working with high value creators to film and create UGC/Interview/Thought Leadership content to be used in ad campaigns and O&O content marketing

Launched a small business providing custom decoration and gift products. I help individuals and businesses create one of a kind items. Products include gift boxes, custom decorations, and much more. Sponsored local triathlon club to help create finisher medals for multiple local races Partnered with local race foundation to create their finisher plaque Launched custom sign product service in collaboration with our event cart rental service

Affiliate partnership growth with a focus on B2B partners, content creators, comparison/review platforms, and other affiliate acquisition channels

Customer acquisition to drive new users to Udemy's consumer and B2B products. Focus on Affiliate and Influencer marketing as customer acquisition channels. Developed and scaled our content creator approach to identify and partner with a wide variety of influencers who helped drive high quality user acquisition

Build marketing campaigns with various lead gen partners to drive leads and sales for the Ooma Office Product. Specialize in Demand Gen and Lead Gen through Affiliate Marketing, PPC, PPL, Content Syndication, Webinars, and other programs. Continuously analyze, optimize, and run programs to hit target acquisition and business growth targets. Optimize landing pages and content to increase conversions. Current strategies have shown over 300% increase in conversions. Develop various content strategies to drive engagement and customer interest. Building out full content cycles including Webinars, Drip Campaigns, and Marketing Automation. Plan and forecast quarterly goals

Use data sets to analyze marketing programs to determine effective campaigns and set KPI Targets for our marketing programs. Use Excel and Salesforce to gather and manipulate data to come up with actionable results Work cross channel and cross function with our sales and marketing teams to help them analyze their data

Analyze data from marketing and sales campaigns Sales planning, strategy, and forecasting for sales targets and quota attainment Manage and optimize Salesforce as our main tool for tracking deals, placements, and revenue recognition Work cross functional as the main point of contact between the ecommerce business and legal, marketing, sales, analytics, and finance. Lead strategy and approval process to guide towards high value deals Assist in day to day operations of tracking and scheduling marketing placements

Manage all affiliate relationships through various affiliate networks and agencies. Help grow the Coupon Code business and develop partnerships with our top performing advertisers. Experience with all top affiliate networks including CJ, Linkshare, Pepperjam, Impact Radius, Avantlink, ShareaSale Grew affiliate business to over 6 figure/month revenues from mid 5 figure a month to start. Partnered with leading advertisers in the space and grew yearly revenues on average 50% Optimized marketing campaigns for performance and high value ROI placements. Learned partners needs and provided marketing campaigns to align with business goals

Business Development and marketing with a specialization in B2B marketing. Use creative networking skills to reach out and help clients grow their customer and client base. Create new business strategies and approaches to grow business and increase number of clients. I make sure that all of our clients are satisfied and won't stop working with them until they are happy with what I'm doing for them. I helped this company grow from 2 to 5 employees and from a handful of clients to over 20.

EasyCollegeLiving.com is the leading housing aggregator for UCSB students to find apartments and homes for rent in Isla Vista. I launched the site and used a wide variety of digital and traditional marketing in order to grow the site into a trusted local business. Tools I used include: Print and digital media to promote the website Facebook Ads Google Adwords Mailchimp This project helped me understand the importance of partnerships, lead generation, local marketing, business development, and project management.

Account Management and Business Development Developed marketing strategies to increase number of successful responses and percentage of closed deals. Facilitated and strategized with team members to determine best approaches to raise SEO and improve backlinking efforts. Established partnerships to increase content and improve web resources.

Advertising through Google, Blogging, Sales of merchandise