Kevin Malanga

A global partner to the fitness industry, Core Health & Fitness manufactures, sells, installs, and supports high-quality fitness equipment for iconic brands that include StairMaster, Schwinn, Nautilus, Star Trac, and Throwdown. • Lead commercial global sales and business development for Core Health and Fitness, representing an annual revenue responsibility of $172M worldwide. Direct M&A actions and lead the post-acquisition integration of acquired assets. Manage 18 direct reports, 107 indirect team members, and an annual budget of $20.3M. • Reversed financial performance to achieve annual company revenue targets for the first time since 2014 and meet quarterly revenue targets for 8 consecutive quarters. Generated 65% of the 2020 target in just 5 months, achieved +111% of goal in 2021, and delivered +108% of objective in 2022. • Oversee and expand executive-level account relationships with leading global brands that include Crunch Fitness, EOS Fitness, 24 Hour Fitness, LA Fitness, Innovex Fitness, M Fitness, Apiro Sport AP, and Fitness Engros. • Developed a comprehensive roadmap to guide business activities in the US and internationally. Reorganized dealer, partner, and direct sales channels to accelerate commercial, light commercial, and home product sales. • Served as the lead negotiator during the acquisition of Throwdown Industries, a pure M&A transaction that represented $20M in additional annual revenue for Core Health and Fitness. • Maintained a focus on customer success in the development of new sales support functions. Brought positive change to the global sales organization with a “One Team” culture across global distributor and direct channels. • Adapted to the unprecedented business environment at the onset of the COVID-19 Pandemic; created a new program to reach customers in the absence of trade shows using VIP experiences and exclusive showroom visits.