Kimberlie L

Apple Services - Paid Digital, Tactical Media Strategy, Direct Partnerships Lead -Apple Arcade -Apple Music -Apple Pay -Apple Card -Apple Giftcard -Apple TV+/App -Apple News -Apple Books/Podcasts -AppStore

CBS July 2020-May 2021 • Led the planning and strategy teams to produce impactful, creative, and cost-effective media plans for primetime TV and app acquisition • Oversaw media measurement, tracked performance and communicated results to leadership • Brought big ideas to the table, obtained buy-in and effectively and efficiently implemented ideas at scale. •Developed timelines and workflows for media deliverables - navigated talent approvals, internal approvals, ad trafficking and ad approvals. •Created and owned goals and performance metrics for campaigns; monitored regularly to understand effectiveness of strategy and creative, made recommendations for continuous improvement. •Presented to senior leadership and c-suite regularly on plan recommendations and updates on key metrics and progress to goals and competitive analyses •Cultivated positive relationships with appropriate sales reps, agencies, cross functional partners, and other relevant stakeholders •Managed digital planners and assistants throughout the planning and activation cycle ABC Disney 2019 - 2020 •Managed and oversaw strategic planning/execution of digital media campaigns, completed 50+ full cycle plans o Led development of digital strategies while managing a team of 5+ to create bespoke tactical, data-driven, and innovative marketing recommendations •Communicated with clients regarding marketplace shifts, optimization recommendations, and activation updates, and presented strategic and informed marketing plans to key stakeholders •Partnered with YouTube to plan, create, and execute paid digital strategies on the platform. Worked with social planning team to build media plans/strategies including platforms such as Facebook, Instagram, Twitter, Snapchat, and Pinterest •Increased ABC’s digital video reach YoY by 20% •Managed relationships with digital media partners and clients to keep up to date on media/entertainment marketplace, best-in-class tech/data, and competitive landscape

• Planned and executed digital media campaigns for ABC Network - Facilitated communication with the ABC Clients regarding reporting/analytics, creative executions, insights, and recommendations informed by data and performance • Strategized, negotiated, and created digital campaign recommendations for ABC • Led all ABC App Acquisition and catch up/delayed viewing initiatives, from 3P SDK measurement solution integration, setup, and attribution reporting/optimizations • Managed timelines, deliverables, assistant media planners, and deadlines for digital campaigns including custom branded content and sponsorships • Identify assets needed for each campaign/initiative and communicate to relevant team(s) in a timely manner for on-time delivery and launch; build work backs to support each deliverable. Notable Campaigns: Grey's Anatomy, How To Get Away With Murder, The Bachelor, Late Night, The Rookie, Shark Tank, America's Funniest Home Videos

-Supported team and brand leads in research, writing, and development of agency POVs and establish best practices on mobile technology in media campaign executions -Executed competitive research and audits for insights for new business pitches and client teams -Attended mobile partner meetings and seminars to track and understand landscape innovations for Horizon considerations -Organized ideation sessions resulting in one-sheeters for our brand and digital teams catered to clients -App Marketplace knowledge - modeling growth strategies against LTV metrics and main KPIs for clients; attribution models -Launched Movies Anywhere (Film Studio Movie Locker Brand) - with complete strategy, LTV and acquisition growth modeling along with planning, campaign optimizations, and reporting -Monitored technology and advertising trade publications to identify latest trends -Sustained high level of organization and project timelines for day to day projects -Communicated and maintained digital and brand team relationships with Horizon mobile team -Planned and activated agency-wide (250+) events on latest mobile technology trends Accounts included: Jack in the Box, ABC (digital), Qdoba, Constellation Beer and Wine (Corona, Modelo, etc.), Dignity Health, LA Quinta, Telemundo, IFC, NBC Universo, CA Lotto, Movies Anywhere, Disney WorldWide, etc.

-Liaised between vendors/publishers and clients in directly strategizing, planning, and activating digital campaigns -Negotiated all FOX Broadcasting/Fox Sports Digital Partner Direct partnerships across entire digital landscape on all platforms -Provided client recommendations on behalf of the digital team that complement overarching media campaign backed by data, performance, innovation, creativity, and potential -Worked through initial strategies to determine partners to RFP pulling ComScore reports and data for RFs/research -Executed and activate entire digital campaigns across all platforms and mediums -Skilled in PRISMA issuing RFPs/planning/IOs/trafficking into DoubleClick -Created and maintained the entire billing reconciliation process for Dentsu Aegis and the FOX account -Reconciled and actualized multi-million dollar campaigns -Completed 20+ full cycle campaigns including--Exorcist, Rocky Horror Picture Show, Gotham, Lucifer, Scream Queens, Empire, College Football, Skip Bayless Undisputed, Lethal Weapon, For Your Consideration FOX Broadcasting Emmy's, 24: Legacy, The Mick, Star, Prison Break, Love Connection

Worked across broadband, online, mobile, OTT, integrated, connected devices, gaming consoles, audio, search, and social platforms. -Fluent in Google Doubleclick Management programs/ad servers and Doubleclick for Advertisers and Google AdWords. -Well-versed in ComScore, pulling rankers and reach/frequency reports -Trafficked all Paramount's domestic digital campaigns from standard static banners to rich media to videos. -Creative execution management: managing the creative agencies and creative clients. -Ad Ops and quality assurance experience. -Actualized performance and campaign with billing invoices using analytics reporting. Reconciling with overall budgets ranging from $250k-$10M. -Created and updated insertion orders. -Set up campaigns via Facebook Power Editor and pulling Facebook Reach/Freq. -Planned pre-release and support week campaigns for domestic Paramount Theatrical titles. -Campaigns include: Mission Impossible 5, Paranormal Activity 5, The Big Short, 13 Hours: The Secret Soldiers of Benghazi, Anomalisa, Academy Awards: for your consideration 2016 (The Big Short & Anomalisa), Whiskey Tango Foxtrot, Teenage Mutant Ninja Turtles: Out of the Shadows, Ben-Hur, Rings, etc.

-Create and compile analytics about our reach and growth. -Bring awareness of LGBT issues to the greater campus. -Research and analyze data to ensure inclusiveness and relevance to our target demographic and the local queer community - Curate content via social media postings; track growth impressions

-Researched queer and intersectional topics and brought awareness to the larger UCLA student community. -Managed OutWrite's presence online via Twitter, Instagram, and Facebook O&O accounts. -Authored original pieces on queer events in relation with the student body. http://outwritenewsmag.org/

-Dubbed artist's promos -Facilitated phone interviews with international artists with local media -Event planning/showcase/concert -Created and built a social media platform Facebook page -Created media kits -Supported multiple executives in the international marketing department -Created and promoted posts for artists’ Southeast Asian social media content -Supervised and managed a weekly radio show promoting international UMG artists to the Taiwanese region -Translated contracts between English and Mandarin Chinese

-Calculate daily sales of artists in all territories abroad and chart their growth -international press communications -Run weekly sales reports for artists charting internationally for management -Track expenses abroad for artists on the roster -Monitored which international territories charted Gold for our artists -Organized and created international tour schedules -Completed travel authorization forms -Facilitated artists’ phone interviews with international media outlets -Itemized departmental expenses via Concur -Categorized departmental expense invoices via SAP -Scheduling for top-level executives VP, SVP, 2 directors , management of phone screens/interviews -Artist Roster: Cher, Michael Buble, Avenged Sevenfold, Linkin Park, Jason Derulo, Skaters, Billie Joe + Norah Jones, Nico & Vinz, The Black Keys, Tegan and Sara

-Plan and calculate budget expenses. -Research into target demographics in their habits and trends, optimal placement, and effective budgeting -Strategize how to use the budget efficiently while executing the Creative Executive’s ideas -copy-write in the final plans book for the campaign -Worked with programs such as Kantar and Nielsen -2012-2013's client for the UCLA Advertising team was Glidden Paint, more specifically sold through WalMart. -2013-2014's client is Mary Kay Cosmetics

-Marketing and Social Media Strategist -Carefully position and plan UCLA's Volunteer Center's presence online and in relation to UCLA's student body and community. -Facebook and twitter team leader-managing 6 team members tracking Facebook and Twitter growth and following. -Contributed to and developed the Volunteer Center’s social media presence; brand management -Promoted volunteer opportunities and initiatives throughout campus. -Participated and led volunteer projects within the Greater Los Angeles Community area monthly.