Kimberly Lamotte

- Development and application of customised Trade & e-Trade marketing plans for Key Account Clients - Creative development of all POS and online actions - Monitoring of Trade marketing actions - In charge of defining product assortment per Client typology & dedicated merchandising planograms

Marketing: - In charge of developing brand notoriety of two brands, Soignon & Maestrella, through Marketing and Communication action. - Market research/surveys on products, consumer habits, distribution channels, competitors (IRI & Nielsen). - Product launches on the local market (product imports). - Development and creation of marketing campaigns & Strategic Communication tailored to the local market. - Development and adaptation of marketing tools (product brochures, POS kits…). - In charge of defining product assortment per client. - Monitoring of Trade marketing actions and sales analysis. - Budget Coordination. - In charge of updating and developing content for the Maestrella Italia Facebook/Instagram Page and website. - Organization and Logistical management of events (Beer & Food Attraction, Carrefour...). - Development of co-marketing partnerships. Sales & Retail: - Field work. - Reporting and monitoring of sales, with implementation of corrective actions when needed.

•Supported marketing campaigns •Created marketing tools •Developed benchmark and competitive analysis •Supported relations and negotiations with providers •Executed periodic missions on the field (packaging, consumer insight) •Assisting customers with their queries and advising them on products during public events •The position honed my marketing and organisational skills

• Organized and managed events (Gala, Workshops and Seminars) •Managed and created content for the organization's social media and website •Created the monthly E-newsletters •Trained and managed the new team members •Translated communication media •The position honed my management organizational and communication skills