Kimberly Milstead

As a Marketing & Product Director, I am heading a business worth >$200MM with >300 products across key licensed, owned, and private label brands. I led accountabilities of supervising and streamlining overall day-to-day operations of a marketing team, focusing on completing several simultaneous projects in compliance with defined standards. I am determining new business development opportunities and oversee the entire lifecycle of new and existing products. It is my role to conduct competitive and trend analysis, create unique value propositions, and formulate go-to-market plans, and develop attractive communication materials thereby accomplishing competitive advantages. Strategizing and organizing custom marketing programs for promoting brand and product awareness. I am defining strategic product and brand positions through the utilization of sharp consumer, market, and product expertise. • Cultivated brand presence by dealing with dramatic supply chain challenges, thereby increasing sales by 30%. • Generated $750k in new business through a custom program for a mass retailer with only three products. • Steered positioning strategies for enhancing brand strength, differentiating product lines, and launching new items, thereby growing sales by >$400k in 6 months. • Cultivated existing production relationships to streamline operational processes and improve product features and benefits, resulting in saving product costs by 12%. • Tested two products via consumer research studies to rationalize competitive product positioning, thus raising purchase intent from 65% to 74%. • Generated market share growth and maximized profitability by 10 contribution points throwing strategic business plans formulation and implementation. • Conducted consumer studies and competitor/trend analysis, generated plans based on findings for launching a redesign, leading to securing a market-leading position and YoY market share growth.

As a Senior Product & Club Channel Manager, I have achieved and exceeded desired sales quotas through the development and execution of strategic business plans. I led development of creating a variety of products from multiple product lines and categories. I have introduced impeccable wholesale channel products as per consumer shopping behaviors, product trends, and competitive landscape evaluation. As a core member of the leadership team, I have maintained competitive pricing through continuous process improvement in sourcing, manufacturing, and logistics. I functioned as a product manager, led and completed several projects as per defined terms. • Enabled Bradshaw Home to be recognized as a number one supplier and brand within the region. • Launched new product portfolio, customized for club/wholesale channel through the development of 25 customized items with value propositions and competitive advantages. • Scaled business by creating club channel sales/marketing strategy as well as delivering training for the skills enhancement of employees regarding business requirements, wholesale market trends, and best practices. • Devised and employed advanced product development procedure; determined and meeting project goals in close collaboration with key internal/external partners. • Promoted brand awareness with artwork redesign while targeting specific consumer needs in designated channels.

During my time as a Product Manager, I have overseen all facets phases of new products development and lifecycle of existing products. By leveraging innovative production technologies and opportunities, I have increased quality, productivity, market share, and sales. • Maintained complex product database program, contributed to cataloging product specifications and supporting quality improvement, thereby optimizing operational efficiency by 300%. • Grew sales by 33% by developing and launching six new products in one year via consumer research studies. • Introduced two new product lines from sourcing strategy to packaging design while chairing a comprehensive evaluation of the market to compete in adjacent categories.

I was appointed to serve as a product marketing manager, led overall accountabilities of developing/managing new products, brand initiatives, and quality control programs. I strategized, organized, and ran omnichannel marketing programs along with executing all brand communications. • Promoted national brand awareness and grew sales by 69% by presiding over a strategic rebrand program. • Scaled store sales by 60% through the creation of a strategic annual marketing program. • Raised brand following by >1,000% by running social media programs/campaigns.