Koray R A

Establishing international marketing infrastructure and setting strategy for whole export operations. Managing, coordinating international marketing budget and international investments. Leading Go To Market Strategies.

I did lead sales and marketing by tracking new markets and emerging trends, recommend new products and services, propose and develop new strategic partnerships, guidided long-term objectives to meet business needs and requirements in Europe & MENA region, for Built-in and Grundig products, specifically in Kitchenist channel.

• (2018-2019): Israel, Palestine • (2017-2018); United Arab Emirates, Kingdom of Saudi Arabia, Kuwait • (2014-2017); West & Central Africa (Nigeria, Angola, Ethiopia, Ghana, Senegal, Ivory Coast, Togo, Benin) •To Launch and Operate Beko, Grundig and Blomberg Brands in all new Potential and Target regional Markets. •To Activate FC Barcelona Partnership in order to increase Beko Brand's perception with all aspects, and to reach target end consumer & B2B. • Propose, manage and/or monitor the marketing budget • Preparation of short and long term media plans. • All ATL (above the line) and BTL (below the line) marketing activity coordination. • Provide appropriate adaptations of marketing communication materials for local markets. ▪ Develop and manage the local marketing communication calender in parallel to the product launches, fairs and major events. • Execute marketing communication activities by optimizing marketing budget. • Develop contents for local digital communication channels and execute online applications. • Determining brand strategies and arranging product ranges matching with brand strategies. • Evaluation and implementation of market, product/price map and competition analysis. • Monitor performance of local sponsorships according to the defined objectives and criteria and give feedbacks to relevant functions. • Setting coordination between sales and marketing. • Plan and manage trade marketing activities to increase effectiveness in POS. • Attendance in national and international fairs in order to follow competition and product innovations.

•Beko Global Sponsorship Executive & Project Manager •Project Manager of Beko(as Main Partner of the Organizations) Eurobasket 2013 & Basketball World Cup 2014 Activations. •Project Executive and Strategic Initiation Team Member of Beko - FC Barcelona Partnership. • Manage advertising materials and plans (ATL: TV, radio, magazine, outdoor, newspaper etc & BTL: in store materials, POP & POS, catalogue, sticker etc. ) • Media planning & buying • PR coordination • Managing global sponsorship assets of the Beko brand and guide marketing teams in local sponsorship activities • Managing the agency relationships and coordination between global agencies and other functions by considering differentiation between brands • Define and manage the brand identity, brand values and brand management strategies • Define rules and principles to use the brand, create marketing materials and monitor compliance for local activities. • Budget management • Project management for umbrella concepts. • Plan and execute global brand management and marketing communication activities • Manage global digital communication activities and contents in line with the marketing plan • Manage consumer segmentation by working with relevant functions • Identify the needs of brand related research, ask Market Research department to meet the requirements, monitor brand performance by research, identify and realize improvements and change needs. • Giving input to product design, product development and innovation decisions to align new products and processes with brand identity.

• All kind of correspondence related to marketing activities between headquarters and international distributers, suppliers. • Providing marketing materials to the related countries 'distributers and co-workers' (West Europe/ N. America/ Scandinavia). • Providing coordination between international sales and international marketing.