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Krishna Veturi

Head of Data products & Experiences | Product analytics | Big Data | Data Science | Cloud | Enterprise Applications
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Email: ****i@adobe.com
LinkedIn: Krishna Veturi
Location: San Jose, California, United States
Current employer: Adobe
Current title:
Senior Manager of Business Analytics & Data science insights
Last updated: 01/08/2023 21:43 PM
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About

Krishna Veturi is from San Jose, California, United States. Krishna is currently Senior Manager of Business Analytics & Data science insights at Adobe, located in San Francisco Bay Area. In Krishna's previous role as a Manager, Big Data Cloud Analytics Digital Media at Adobe, Krishna worked in San Francisco Bay Area until Nov 2015. Prior to joining Adobe, Krishna was a Lead, Subscription Product Analytics at Adobe and held the position of Lead, Subscription Product Analytics at San Jose. Prior to that, Krishna was a Adobe Enterprise Apps: Lead, SAP Order to Cash Business Solutions at Adobe Systems from Jan 2008 to Jun 2011. Krishna started working as SAP ERP Enteprise Apps consultant | Verizon | Abbott labs | Auntmillies | Infosys at Consultant in SAP Order to Cash, Finance & Logistics areas in USA, India in Jan 2002.

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Krishna Veturi's current jobs
Company: Adobe
Title: Senior Manager of Business Analytics & Data science insights
Period: Dec 2015 - Present (10 years, 2 months)
Location: San Francisco Bay Area

Responsible for business and product analytics, data product vision, engineering, and experiences for Adobe Digital Media subscription products. Responsible for data and analytics-driven product impact on Adobe DMe products and supporting business growth using analytics and machine learning. Led data product and engineering for ~35+ Adobe digital media products and Business Community. Managed team of various sizes up to ~70 talented professionals (with multiple manager direct reports) across 4 locations to support data foundation and analytics for key Adobe capabilities such as Commerce, Channel/SMB, Appstore, Enterprise, Sales, Identity, and Provisioning ecosystem insights on enterprise-wide strategic initiatives. Transformed and scaled data and analytics practice in supporting business growth from ~2B to ~15B ARR across B2C, B2B by establishing a vision and delivering timely technology & process decisions, and by hiring and nurturing high-caliber talent. Drove business transformation through delivering a Data-driven operating model (DDOM) framework, Genome and insights for Adobe business. DDOM in turn, delivered monumental impact to the company and greater discipline to the business operations teams. Worked closely with DX product teams to conceptualize DDOM as a product feature in Adobe AEP Digital marketing product.

Krishna Veturi's past jobs
Company: Adobe
Title: Manager, Big Data Cloud Analytics Digital Media
Period: Jan 2013 - Nov 2015 (2 years, 10 months)
Location: San Francisco Bay Area

Delivered Engagement, Retention, business funnel, and financial insights for the enterprise and drove 40+ quarter closes for Digital Subscriptions ARR Drove data strategy through both 'data in motion' and 'data at rest' business use cases on Big data Public, Private cloud architecture. Drove team that delivered data and analytics for many business transformation projects, data integration strategy for Mergers and Acquisitions (M&A)

Company: Adobe
Title: Lead, Subscription Product Analytics
Period: Jan 2012 - Jan 2013 (1 year)
Location: San Jose

Established data foundation for Adobe's Subscription business analytics. Led teams that delivered the new subscription business KPIs across the customer journey. Envisioned optimal data products for Customer 360 by leveraging new & Transformed MDM accounts and hierarchies for business.

Company: Adobe Systems
Title: Adobe Enterprise Apps: Lead, SAP Order to Cash Business Solutions
Period: Jan 2008 - Jun 2011 (3 years, 5 months)

Led large-scale SAP ECC projects such as the Implementation of the new order to cash flows for Bundle SKU, Adobe Pricing engine (BlueSky), Enterprise App integrations for M&A such as Macromedia, Omniture (DX), Adobe Volume Licensing (AVL) initiatives

Title: SAP ERP Enteprise Apps consultant | Verizon | Abbott labs | Auntmillies | Infosys
Period: Jan 2002 - Jan 2008 (6 years)
Location: USA, India

Led large-scale & transformational Enterprise org-wide business programs that run Commerce, CRM, and multiple SAP ERP full lifecycle implementations. The full-scale implementations include integrations with CRM, Finance (FI, CO, Revenue) SFDC, Martech, MDM, and other 3rd party applications for enabling seamless enterprise-wide business processes. Engaged with various SI's (system Integrators) and consulting partner companies in monitoring of deliverables and performance against objectives.

Krishna Veturi's education
Indian Institute of Technology, Bombay
Master of Engineering & Technology - MTech
2000 - 2002
Gies Business School - University of Illinois at Urbana-Champaign
Master of Business Administration (M.B.A.)
2017 - 2018
University of California, Berkeley
2013 - 2014
Nagarjuna University
Bachelor of Engineering - BTech
1996 - 2000
Krishna Veturi's top skills
ERP Business Analytics Business Process Improvement Analytics Digital Strategy Leadership & Management Big Data Product Lifecycle Management Project Delivery Requirements Analysis Business Process Customer Experience Product Management Consulting Business Intelligence Integration Data Products Business Analysis Customer Relationship Management (CRM) Software Project Management
Krishna Veturi's Colleagues
MD
Mike Demson
Senior Campaign Marketing Manager
San Jose, California, United States
B(
Brian J. Miller (Ed.M)
Chief Talent, Diversity & Inclusion Officer
San Jose, California, United States
EK
Eric Kline
Director - Global Workplace Experience
San Jose, California, United States
SA
Shruti Ahuja
Head of Data Insights and Analytics, EMEA
San Jose, California, United States
SE
Scott Ekman
VP, Workplace Strategy & Site Operations
San Jose, California, United States
Krishna Veturi has 31K+ colleagues in total at Adobe. You can find all of them in FinalScout.
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