Kristian Lading

Responsible for the Solutions and Components divisions covering strategic product management for the business lines of Server, Computer & Printer Spare parts, Storage, POS & Auto ID, Consumer Electronics, Professional AV & Digital Signage, Surveillance & Security and Network. This also includes our Private Label in to all business lines as well as the purchasing division.

Responsible for the component division covering strategic product management for the comprehensive portfolio of Spare parts plus the brands within Storage, POS & Auto ID and Consumer Electronics.

Responsible for the component division covering strategic product management for the comprehensive portfolio of Spare parts plus the brands within Storage, POS & Auto ID and Consumer Electronics. EET Group is a value adding niche IT distributor, providing suppliers and customers with expert industry knowledge, intelligent logistics solutions, unique sales service and smart marketing tools. We operate in 24 markets across Europe, carry over 1100 brands and serve more than 30.000 buying customers annually. Our mission is to be the preferred distribution partner in Europe within our field. This includes offering long-term and sustainable value for both resellers and suppliers. Thanks to our 30 years of experience within the industry we are able to provide profound specialist knowledge and the support needed to supply our customers with the correct solution, as well as provide suppliers with the ideal platform for them to grow their business. Since the foundation of EET Group both our size and our profitability have steadily been increased year after year. In 2019, EET Group delivered a turnover of €442 million. We have a strong underlying cash-flow from operations. We look positively to the future and have high ambitions and expectations for future growth and profitability.

Global channel development and strategy. Expand existing partners reach from local / regional to global, align product portfolio and develop new channel partners to cover target market segments better. Global growth strategy together with matrix managed local Fibox teams in market. Define offline and online strategies by market and segments.

FIBOX, a privately owned Finnish company, is one of the largest harsh and demanding environment enclosure manufacturers in the world, and is the market leader in thermoplastic enclosures used for protecting electrical and electronic components operating in hostile environments. FIBOX enclosures are manufactured in modern factories located in Finland, Germany and Republic of Korea. Furthermore Fibox customize enclosures in our modern facilities in Poland and Germany. Make difficult easy! - #1 enclosures for harsh and demanding environments! Enclosing innovations.

Full EMEA P&L responsibility. Managing team of totally +40 people across 3 regions in EMEA. Functions include external and internal sales, warehouses, back office functions and product management. Markets include Europe, India, Israel, Turkey and South Africa. Customers include OEM's and sub contractors. A. E. Petsche Company a division of Arrow Electronics, is the industry‘s leading provider of mil-aero wire&cable, connectors, and harness management products. In addition, an array of value added and supply chain services are offered globally. Serving customers in EMEA out of our offices in UK, Belgium and Italy. Value adding D38999 connectors out of Venlo - booking the order, doing stock to build and shipping to the customers supply chain needs in less than a week.

Full P&L responsibility for +30€M Scandinavian business with +80 employees across Scandinavia. Increased revenue and employee engagement through performance management and coaching management style. Large customer engagement and increased market share in all Scandinavian markets.

Implementation of European Supply Chain strategy aligned with World Wide initiatives across all European countries. Development of new Supply Chain services based on European customers needs. Sellng Supply Chain services to European customers based on consultative approach. Dotted line management of EMEA wide team of +20 people - servicing customers needs in cooperation with local country management teams.

Sales responsible for sub contractors in Denmark roughly 50% of Arrow Denmark revenue and 14 employees. Arrow Denmark is the largest distributor of electronics in Denmark headquartered in Herlev with an estimated marketshare of 50% on semiconductors in Denmark. Arrow is structured with an Industrial division and a Contract Manufacturer division. Directly responsible for 14 people in the CEM division. 5 Field Sales Executives and 9 Inside Sales Executives. Spending 2-3 days a week in the Herlev office and 2-3 days in the Silkeborg office as acting MD of that office which consists of 36 people being CEM & Industrial division, Finance and Northern European functions. Total Arrow Denmark revenue 2005 DKK 530 Mill.

The Global Information Business a separate P&L within Arrow Electronics, Inc. responsible for selling information about semiconductors marketing products such as Risk Manager, Alert and Global Explorer across North America.

A seperate P&L within Arrow Electronics - Arrow Digital Solutions Group – responsible for Inside Sales Support, Customer and Operations Support managing 12 people. Managing Managers with people. Arrow Digital Solutions sells information to customers using electronic components in their design or production process. Annual customer contracts ranging from $6K to ~$120K. Co-developed and implemented new consultative sales process, ROI model, sales presentation and a 7 step progress sales process. Directed Sales model away from seat / monthly approach to ROI model / annual subscription. Responsible for evaluation, selection and implementation of CRM tool Leadmaster and Webcast software Raindance.com. December 2001 Key account responsibility for Motorola BCS in Horsham – developing incentive based contract. Developed inside sales strategy for customer retention and tracking in Leadmaster.

Transferred on internal Managerial assignment to the US as a Memory Product Manager for Arrow Electronics, Inc. Internet Business Group in Hauppauge New York. Developing and maintaining relationship with external Internet investment – Buckaroo.com that was an online DRAM exchange, which Arrow was, vested in. Developed business plans and executed implementation. Set Arrow core business sales and product strategy by developing new Arrow company www.drams.com

Marketing Manager Microtronica Denmark A/S – An Arrow Company. Responsible overall for 12 people in Asset and Marketing Management as well as personally dealing DRAM. DRAM app. 50-60 Mill. DKK annual revenue.

Product Manager Microtronica Denmark A/S – An Arrow Company for Memory, Acer, ViewSonic and Diamond Graphics. Memory DRAM app. DKK 40 Mill

Account Manager Acer Scandinavia responsible for retail sales Tele Danmark, Computer City, Fredgaard and Merlin. Reporting to Sales Manager.