Kristoffer Lentz
About
Kristoffer Lentz is from Greater Seattle Area. Kristoffer works in the following industries: "Telecommunications", "Internet", "Marketing & Advertising", and "Consumer Services". Kristoffer is currently Head of Marketing - Brand Protection at Amazon, located in Greater Seattle Area. In Kristoffer's previous role as a SVP of Marketing at Telrite Holdings, Inc, Kristoffer worked in Covington, GA until May 2021. Prior to joining Telrite Holdings, Inc, Kristoffer was a Consulting Partner at CMO Consulting Group and held the position of Consulting Partner at Greater Seattle Area. Prior to that, Kristoffer was a Independent Consultant at KWL Consulting, based in Greater Seattle Area from Sep 2018 to Jun 2019. Kristoffer started working as Chief Marketing and Product Officer at Ready Wireless in Greater Seattle Area in Dec 2016. From Mar 2016 to Aug 2018, Kristoffer was Co-Founder & President | Chief Product Officer at GigBee, based in Greater Seattle Area. Prior to that, Kristoffer was a Vice President of Product and Technology at Solavei, based in Greater Seattle Area from May 2012 to Feb 2016. Kristoffer started working as Senior Manager of Product Management - Global Customer Operations at Expedia Inc. in Greater Seattle Area in Aug 2011.
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Kristoffer Lentz's current jobs
Kristoffer Lentz's past jobs
Telrite Holdings, Inc. is a telecom provider offering service to a broad spectrum of customers with specific needs. The company reaches those who are often under-served by other providers through a portfolio of companies: Pure TalkUSA - focuses on budget-conscious consumers Telrite Corporation - provides local and long distance service across the country Life Wireless - provides government-subsidized mobile phone service for qualifying low-income consumers through the Federal Lifeline program Locus/H20 Wireless - offers no-contract wireless services for every need and budget on the nation’s largest and most reliable GSM networks
• Provide marketing strategy and management consulting for C-level and other senior leaders through analysis, research, and strategic thinking, improving customer experience and marketing effectiveness
• Leverage 15+ years experience in digital transformation and customer experience to help growth-focused wireless brands and IoT solution providers grow and optimize operations Areas of Focus: • SEO, PPC and Paid Social for MVNO's and IoT Solution Providers • Marketing Operations • Customer Experience • Digital Transformation • New Product Development
• Grew revenue by 50% over 2 years, featured in Inc. 5000 list of fastest-growing private companies • Increased online conversions by 800% for B2C wireless brand through social, SEO, A/B testing, and paid search channels • Implemented Agile practices for all customer-facing applications, reducing time to market by over 75% • Designed system architecture and processes of patented digital service for underserved wireless subscribers, collaborating to launch the product to excellent reception • Managed and performed extensive presales activities by identifying key competitors and defining core value to customers, resulting in highly targeted marketing assets
• Initiated and solidified partnerships with major brands, allowing them to scale word-of-mouth marketing through patented SaaS referral platform; brands include Target, Jet.com, Walmart, and Best Buy • Raised $1.25 million seed round and executed joint venture with Ready Wireless
• Led customer experience and product teams through hyper-growth phase, growing from $0 to $100 million in revenue in the first year and 400K+ mobile subscribers over the first 2 years • Designed and led delivery of a direct sales referral platform, resulting in 100K+ referrals and 1 billion+ social media impressions that led to 95% Net Sentiment Score • Led delivery of consumer insights surveys for customer metrics, leveraging results to develop and prioritize product roadmaps; built win-back campaign that increased retention by 10% • Launched MarTech stack supporting 50+ sales professionals and 1 million+ contacts by creating customer journey map and implementing personalized lead nurture and lifecycle messaging capabilities • Collaborated with Director of Engineering in supervisory role to manage 1 full-stack, 1 front-end, and 30–45 offshore engineers, creating customer experience for apps built on Azure cloud platform
• Led product management for highly sophisticated call routing system supporting 8K+ toll-free numbers and millions of websites visits, calls, and ultimately $300 million in bookings per month • Partnered with line-of-business owners worldwide for Expedia, Hotels.com, Hotels.ca, Trivago, and Venere.com to develop platform requirements that increased sales and decreased cost to serve • Built cost-to-serve models that enabled line-of-business owners to prioritize contact routing based on booking revenue, cost, and other key metrics
• Led product management for multi-year digital transformation program spanning 7+ project teams and 45+ team members, impacting all customer contact points, including mobile, retail, and customer service • Created product strategy and roadmap that transformed T-Mobile’s contact strategy from call-first to digital-first service model, delivering $100 million+ in operational cost reduction • Developed customer journeys, performed A/B testing, and identified and prioritized feature roadmap for flagship mobile app, growing installed base from 0 to 4 million+ users • Pioneered AI efforts by collaborating with data scientists to build unsupervised predictive models on 20 million customer calls per month, laying foundation for most of the company’s current CX programs • Collaborated to maintain higher-than-average Net Promoter Score through administration of superb customer experience