Kunal Badiani

Responsible for generating new business (revenue and logos) for the Oracle Marketing Cloud in the Gulf region, products included; - Responsys - Cross-Channel Marketing, - Bluekai Data Management Platform (DMP) - Eloqua - Marketing Automation - Maxymiser - Web testing & Optimization - Social Relation Management (SRM) - Social Listening, Engaging, Monitoring, Publishing - Compendium - Content Management Tool

Marketing performance excellence isn’t a destination... it’s a journey. It starts when marketing teams can easily manage efficiency and effectiveness on the fly using agile software that enables teams to iterate and optimise based on current data. The reality is that most marketing teams still plan and manage in Excel, Word, PowerPoint and email. This wastes time, resources and opportunity with teams caught up in admin instead of of performance. Simple enables the alignment of marketing resources, activities, strategies and metrics with business goals. It involves the creation of highly focused marketing playbooks that drive team performance and campaign results. Simple + Great Teams + Great Plans = Great Results.

ClickSoftware (NasdaqGS: CKSW) is the leading provider of automated mobile workforce management and service optimization solutions for the enterprise, both for mobile and in-house resources. As pioneers of the “Service chain optimization” concept, ClickSoftware's solutions provide organizations with end-to-end visibility and control of the entire service management chain by optimizing forecasting, planning, shift and task scheduling, mobility and real-time management of resource and customer communication. ClickSoftware is the premier choice for delivering superb business performance to service sector organizations of all sizes. The company is headquartered in the United States and Israel, with offices across Europe, and Asia Pacific.

•Led the ‘Partnerships with Industry’ project, this project aimed to secure contracts through the promotion of social procurement amongst state and local government departments and corporations. •Conducted business feasibility analysis and market entry assessments for potential social enterprise opportunities. •Forged key business partnerships with organisations looking to establish social firms. •Developed a Sponsorship Proposal for SoFA to aid the organisation in attracting corporate sponsors. •Cordinated the calculation of the Social Return on Investment (SROI) for existing social firms.

• Analysed and presented strategic options to move the organisation towards a sustainable funding mix, primarily through the evolution of a fee-for-service arm. • Identified multiple, discrete fee-for-service revenue streams and undertook feasibility studies which yielded opportunities to create a sustainable organizational core around three self-sufficient services. • Performed end to end product development including market sizing, pricing analysis and sensitivity analysis. •Designed the HR operating model needed to sustain the introduction of the 3 new services into the market. • Presented findings, recommendations and implementation plans at a board level.

• Managed a team of financial counsellors and 2 team leaders in InCharge Canada's national contact centre. •‘Top Team’ recognition for 5 straight quarters as measured by revenue generation and outperforming other set KPI’s. •Designed and implemented the ‘Customer Retention Project’ that helped increase customer retention from 87% to 96%. •Analysed such problem areas as human resource utilization, process design and functions, systems, procedures and policies to determine needed modifications or improvements for InCharge’s contact centre. Recommended changes to optimize business processes. One result of this was the contact centre meeting the established service level goal of answering 80 percent of calls within 20 seconds. •Used analytical techniques such as process mapping, flow charts and surveys to eliminate duplication, facilitate workflow, and assure optimum utilization of staff and equipment. •Worked collaboratively with major banks to redesign their debt collection processes. •Created and implemented account development strategies for InCharge’s key accounts; this helped to significantly enhance growth. •Awarded the InCharge ‘Organisational Culture’ award in 2007 recognizing excellent alignment of performance and achievements with InCharge’s values and vision.

•Analysed financial data and credit standing of clients using statistical software and budgeting spreadsheets. Recommended solutions such as Bankruptcy, Home Refinancing or InCharge’s Debt Management Program as necessary. •Provided consumers with education and personal financial management tools that would enable them to use credit responsibly and set them on course for a financially stable and successful future. Received ‘Raving fan’ letters from clients complementing the customer service and financial advice I provided. •Managed a debt collection portfolio for 120 clients. •Fastest counsellor to amass 50, 75 and 100 enrollments into InCharge’s debt management program. •Responded to inquiries by peers and performed a range of Supervisory activities. •Awarded ‘Best Customer Service’ award in 2006 for achieving scores greater than 90% for client satisfaction for 5 consecutive months; Resulted in being promoted to Supervisor.