Kyla Heap
About
Kyla Heap is from Tallahassee, Florida, United States. Kyla works in the following industries: "Insurance". Kyla is currently Vice President, Marketing and Communications at FBMC Benefits Management. Kyla also works as Marketing Analyst at FBMC Benefits Management, a job Kyla has held since Mar 2013. Another title Kyla currently holds is Sales Associate at FBMC Benefits Management. In Kyla's previous role as a Communications Team Leader at FBMC Benefits Management, Kyla worked in Tallahassee, Florida Area until Oct 2020. Prior to joining FBMC Benefits Management, Kyla was a Marketing and Communications Manager at FBMC Benefits Management and held the position of Marketing and Communications Manager. Prior to that, Kyla was a Marketing Coordinator at FBMC Benefits Management, based in Tallahassee, Florida Area from Mar 2012 to Jan 2013. Kyla started working as Marketing Assistant at Adventures in Travel in Tallahassee, Florida Area in Jan 2012. From Aug 2011 to Mar 2012, Kyla was OPS at US Department of Transportation (DOT). Prior to that, Kyla was a Public Relations Intern at The Zimmerman Agency, based in Tallahassee, Florida Area from Aug 2011 to Dec 2011.
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Kyla Heap's current jobs
Develops marketing strategies, objectives, targets & measures and executes print & media campaigns. Manages brand by developing internal and external plans.Assists in planning and implementing Marketing & Public Relations programs to increase client growth and retention. Conducts market research on prospective clients and conducts existing client research for case expansion. Coordinates all conference and Health Fair arrangements including; travel, sponsorship, supplies, research, etc. Product research. Keeps track of all inventory. Assists in maintaing and developing budget for Sales and Marketing.
"Own" all assigned RFPs by assuming responsibility for the analysis of the opportunity, leading strategy and pricing discussions, writing the bid response, supervising exhibit and form preperation and serving as a liaison to the prospect. Responsible for complying with all "ownership" responsibilities as outlined on the RFP Checklist inluding handoff transisition to Client Services for all wins. Research and write a detailed Win/Loss Analysis after contract is awarded. Read and analyze assigned RFPs and make bid or no bid recommendation. Bid assembly.
Kyla Heap's past jobs
Coordinate, direct and plan the activities and performance of the Communications team to support the department's and team's business plan objectives, including, coordinate, designing and producing high complexity marketing and enrollment materials through various stages of development to proposed deadlines. Communicates established design materials and team procedures to our clients and appropriate functional teams to ensure various team processes and procedures fulfill marketing, as well as enrollment material obligations and services sold.
Make arrangements for all learning center video/photo shoots. Coordinate all conference and Health Fair arrangements including; travel, sponsorship, supplies, conference demographic research, etc. Social Media. Product Research. Learning Center content research. Keep track of inventory for all promotional items.
Marketing assistant. Email, web, social media marketing.
Learning to conduct media calls, draft pitches, read plans, create news releases, generate publicity reports and dissect publications. Marketing, competitive website analysis, destination, pop culture and media research.