Larry Benjamin

Accomplishments • Successfully integrated development & communications team into single advancement team • Enrolled advancement team into Service Enterprise program is to strengthen agency's capacity of to strategically and effectively leverage volunteers to address community needs. Certification as Service Enterprise expected June 2022. • Added Community Affairs role to centralize/strengthen outreach and community partnerships Responsibilities • Increased funded support for annual Trans Wellness Conference three-fold. • Create strategy and execute on plan to diversify agencies funding streams • Reimagine & relaunch volunteer program • Facilitate/increase sponsorship outreach efforts for annual Trans Wellness Conference • Utilize donor list for donor engagement and appreciation initiatives • Evaluate effectiveness of current databases and applications currently used; make recommendations and changes as necessary • Create marketing strategy and messaging • Branding, reputation management, board support

Visionary Communications leader with accountability for all external communications strategy and media relations. Designated agency spokesperson and media contact. Accomplishments • Developed and launched intranet to centralize/enhance internal communications • Increased media presence, number of positive stories while positioning leaders as subject mattr experts • Assessed existing processes and identified ways to increase efficiencies and remove redundancies • Created and implemented communication policies regarding brand standards, "voice" and social media interactions • Implemented media management platform to manage media relationships; identify appropriate media contacts for each program; issue press releases with tracking statistics • Developed online press room to curate press releases, and give press self-service access to approved logos, photos, media guidelines and policies • Created strategy for internal communications including look and feel, cadences; identified “owners” for each work stream • Created marketing materials for overall agency, each department, and Philadelphia Trans Wellness Conference to enhance external knowledge of the agency and its work to gain supporters and donors Key responsibilities: • Direct and manage the organization's internal and external communications, marketing, and media relations program with the goals of sustaining and increasing public awareness, engagement, and financial support. • Serve as agency spokesperson with the public and create content with senior team to educate multiple constituencies. • Design and implement communications and media strategies to develop media contacts for the organization with the goal of increasing public understanding of the needs of people living with HIV/AIDS, as well as the health and wellness issues surrounding members of the LGBTQ communities. • Write speeches and press releases, promote special events, schedule interviews for CEO, key leaders and board of directors