Laura Allan

In charge of all topics concerning partnerships and marketing inquiries. As the VP Partnerships, Marketing, and Business Development at IXOPAY, I lead the partnership and marketing team. My role involves developing and implementing marketing strategies to drive business growth, overseeing events, and managing press relations to ensure effective communication of our brand and messaging. I am a key player in building relationships with partners and stakeholders to drive business development initiatives forward. My role is critical in helping IXOPAY establish its presence in the market and driving revenue growth through effective marketing and business development strategies. I was in charge of successfully rebranding and establishing the company's brand on an international level.

IXOLIT Group provides eCommerce services to national and international customers across various sectors. Our long-standing experience in the field of IT means we have grown alongside the requirements of eCommerce, experiencing many different trends and developments. Our B2B and B2C customers, whom we support globally with our skills and solutions, directly benefit from our extensive know-how. IXOLIT Group’s unique products and services offer everything you need to be successful in the world of digital business.

As the COO of crossconnect, I had diverse responsibilities that involved overseeing the entire team, managing key accounts, developing and executing strategies, and ensuring liquidity planning. I was responsible for consulting and driving digitalization processes and was the point person for both internal and external communication, online marketing, social media, and B2B marketing. In my role, I focused on establishing and developing key accounts while also contributing to the growth and development of the company. My expertise in various areas, including marketing and digitalization, proved critical in ensuring the company's success. Areas of responsibility: strategy & conception, management of the entire team, establishment and development of key accounts, liquidity planning, consultancy. Specialist focus: internal & external communication, online, social media & B2B marketing, digitalization processes

As a Project Manager at crossconnect, I was responsible for developing communication strategies in collaboration with our clients and ensuring their successful delivery. My role involved creating strategies for websites, corporate designs, and other key areas to help our clients reach their customers. I was responsible for overseeing the implementation of these strategies and working closely with our clients to ensure their satisfaction. My focus was on providing excellent customer service while also delivering high-quality results. This experience was instrumental in preparing me for my subsequent role as COO at crossconnect. Areas of responsibility: operational project management, sales, establishment and expansion of project teams

During this time, I was responsible for overseeing a website project for IKEA Austria. My role involved managing communication between various stakeholders and ensuring effective collaboration between the client, development team, and graphic designers. I was also responsible for sourcing content and ensuring a seamless hand-over until the website's go-live. Areas of responsibility: independent, self-employed continuation of a website project for IKEA Austria

As a PR Consultant at PRofessional, my responsibilities included managing national and international press relations for high-profile clients such as IKEA, Apple, Adobe, Electronic Arts, Jello, and Ingram Micro. In addition to leading a team, I was responsible for writing press releases, providing journalist support, organizing events, handling reporting, translations, and conceptual design for clients. Through these efforts, I successfully helped our clients establish and maintain a positive brand image in the marketplace. Areas of responsibility: national and international press relations, team leader, writing of press releases, journalist support, reporting, event organization, translations, and conceptual design for the clients IKEA, Apple, Adobe, Electronic Arts, Jello, and Ingram Micro

At Schloß Schönbrunn Kultur & BetriebsgesmbH I was in charge of partnership management, help desk coordination, co-writing for travel guides in English and French.

Intern for development policy cooperations at Hanns Seidel Foundation in Brussels. I was in charge of research of project countries, coordination of joint communications and composing of country reports. Relationship management with our partners at the European Parliament.

"The Bayreuth Festival of Young Artists is organized by young talent from all over the world, performed by young talent from all over the world…, and viewed and loved by an international audience. The close collaboration of young artists and cultural managers is an important part of the “Festival Experience” because it is mutual trust and empathy that are the cornerstones in the communicating of and exchange of culture."