Laura Jones MCIM

Creation and implementation of Marketing and BD strategy to coordinate with company objectives; Develop the company's social media channels, podcasts and digital content; Execution of marketing campaigns, including creative content & copywriting, PPC/SEO, email & display; Creation of rebranded marketing and BD literature; Creation of internal communications strategy, including consultants' personal brand strategy; Management of CRM system and implementation of email marketing campaign; Evaluate and report on performance of all digital marketing campaigns, and assess against KPI’s; Build and develop relationships with external agencies including PR, Events & Media; Manage 'LeaderTalks NI' Podcast; sourcing guests, editing and promoting activity.

Design, implementation & development of digital marketing strategy; Management of all content creation & copywriting for company website, blog, multiple social media accounts and digital advertising; Collaborate with internal teams to create engaging content and landing pages; Plan and execute digital marketing campaigns, including SEO/SEM, social media, email and display to both company and client timelines; Management of PR and media, including press releases and internal Global profiling; Creation of internal communications strategy to promote activity and to maximise staff morale; Utilize strong analytical ability to evaluate and report on performance of all digital marketing campaigns, and assess against KPI’s; Manage ad spend and performance across social, search and display; Conduct advanced market and competitive analysis, highlighting trends and insights; Creation and editing of storyboards, video, animation and infographics; Collaborate with agencies and developers on design briefs for marketing collateral, including digital and print ads, development brochures, social media content, event invites, etc; Management and execution of all internal & external events; Monitor industry and marketing trends, and identify growth opportunities.

Client relationship management; Implementation of social media presence, maximising brand awareness and customer engagement; Contribute innovative ideas to marketing briefs and proposals in order to increase business; Manage highly exclusive luxury fashion events & promotions; Consistent review of the developments within the luxury industry & thorough product knowledge; Store management with luxury brand product training & merchandising.

Management of Personal Styling service; Sourcing business development opportunities, both internally & externally, including product launches, sponsorships, corporate incentives and promotions, and promotional events; Marketing and event management including event design, budgeting, guest management, and client service; Developing & maintaining relationships with media in order to heighten company profile. Organisation of editorial, commercial & event styling, photo shoots, media publications and television advertisements for a range of clients; Event design, compering, backstage, media and third party management.

Identify and research new sources of funding; Design, compile & distribute marketing materials to fundraisers and corporate supporters; Contribute to the organisation of events, including sporting, entertainment events and exhibitions; Creation of content and consistent maintenance of social media & website, respond to online enquiries, and maximising engagement.

Researching various environmental and ecological issues. Mapping & identifying patterns of resource use. Working with local communities to build awareness of the marine environment.