Lauren Boyle Sanvidge
About
Lauren Boyle Sanvidge is from New York, New York, United States. Lauren Boyle works in the following industries: "Apparel & Fashion", "Information Technology & Services", "Consumer Goods", "Entertainment", and "Retail". Lauren Boyle is currently eCommerce Media Director >> Shopper Marketing I Performance Marketing I Amazon+Walmart+Instacart at Wunderman Thompson Commerce, located in New York, New York, United States. In Lauren Boyle's previous role as a Senior Marketing Manager >> Brand Marketing | Media Strategy | Performance & e-Commerce Marketing at Kayser-Roth Corporation, Lauren Boyle worked in until Jul 2020. Prior to joining Kayser-Roth Corporation, Lauren Boyle was a Account Manager >> Retail Marketing | Sales Planning | Pure Play Marketing | Training at Jockey International, Inc. and held the position of Account Manager >> Retail Marketing | Sales Planning | Pure Play Marketing | Training at Greater New York City Area. Prior to that, Lauren Boyle was a Head of Marketing>> Media Strategy | D2C Web Development | Google Adwords | Wordpress at Red Shiba Media, based in Greater New York City Area from Jan 2015 to Dec 2016. Lauren Boyle started working as Marketing Manager >> Channel Marketing | Media Strategy | Creative Development | Budget mgmt at Jockey International, Inc. in New York, NY in Aug 2012. From Nov 2010 to Jul 2012, Lauren Boyle was Global Associate Marketing Manager, Disney Jr. at Mattel, Inc., based in El Segundo, CA. Prior to that, Lauren Boyle was a Associate Marketing Manager; Barbie Consumer Products at Mattel, Inc., based in El Segundo, CA from Mar 2009 to Nov 2010. Lauren Boyle started working as Marketing Associate; Barbie/Hot Wheels Consumer Products at Mattel, Inc. in El Segundo, CA in Mar 2008.
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Lauren Boyle Sanvidge's current jobs
Lead shopper media marketing for CPG clients Manage the NYO and a team of 6 direct reports Focused on accelerating growth in Shopper Search across top retailers and emerging channels. Retailers: Amazon, Instacart, Walmart, Target, Kroger, ABSCo, Ahold, Walgreens, CVS, Costco, Sam's Club, Criteo, CitrusAd, Shipt Bid Mgmt Tools: Pacvue, Kenshoo Share of Market Tools: Profitero, eFundamentals, Pacvue
Lauren Boyle Sanvidge's past jobs
Lead all marketing touch points for the HUE brand and licensed properties (consumer research, brand voice/positioning, advertising, POS, social media, PR and digital marketing). * Executive Corporate Sustainability Committee - brand lead * Executive Brand Management Team - marketing lead * Manage 1 direct report and 4 freelancers. * Lead team on brand communications, creative development, agency management and marketing budget management. Retailers: Macy's, Dillard's, Nordstrom's, Bloomingdales, Lord & Taylor, Kohl's, HSN, QVC, Amazon, Zappo's, Sam's Club, Costco
Led the marketing for Red Shiba Media advertising division including company branding and client strategy. Led brand strategy and positioning for two start-up companies, which included: website development, SEO, SEM, copy and social media development.