Lauren Maddox

• Direct, plan, and implement the digital strategy for TailActivewear.com, resulting in 156% revenue growth year-over-year in 2020 with an average of 51% revenue growth year-over-year since 2015. • Lead email campaign and segmentation strategy from concept to execution. Grew email sales 170% year-over-year in 2020 through strategy development, campaign content and creative improvements, lead generation, and A/B testing initiatives. • Analyze, report and visualize marketing performance, leveraging data to provide insights and identify business opportunities to drive revenue growth and improve conversion. • Work closely with external partners and vendors to maximize performance and ensure digital campaign efficacy. Collaborate with agency partners on site development projects, omni-channel initiatives, and marketing strategy to optimize conversion, leading to a 15% increase in ecommerce conversion rate in 2020. • Apply project management fundamentals to planning, execution, and production of marketing campaigns and photography, working closely with the Art Director and other departments to ensure all imagery is on brand, meets campaign requirements, and is produced within budget. • Foster positive relationships with major wholesale retailers including Dick’s Sporting Goods, Golf Galaxy, and PGA Tour Superstore through effective management of vendor marketing requirements. • Maintain up-to-date knowledge on marketing best practices, digital trends, products, and strategies to ensure a competitive edge. • Exemplify influential leadership for three full-time graphic designers. Work collaboratively to achieve excellence and consistency in branding, photography, and visual communications while optimizing creative for mobile platforms and creating compelling visual content that converts.